Tag Archive for: NBDA

Strange Times: Mind Your Messaging
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Strange Times – Mind Your Messaging

“Tough times, but times in which you can cement your place in your market as not only important and relevant, but also as a compassionate and incredibly valuable member of the community.”

strategies in uncertain times

Strategies In Uncertain Times

“It is very important to be visible and aggressive in disinfecting not only all high touch surfaces on a very consistent basis, but customers' bikes immediately upon arrival to the store and again when handed off to the customer.”


muc-off NBDA

Muc-off Rolls Out Bike Wash In-Store Refill Program in USA: Associate Member Press Release:

The leading bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores which would save 54,000 plastic bottles from being produced which equates to just over 6 tons.

Inertia will Kill Profitability
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Top Three Ways Inertia will Kill Profitability

“This is a very common refrain - that certain situations you face are unique enough to warrant higher than normal expenses. Be very careful of thinking in that way.”

Your Marketing this Spring

Stay on Top of Your Marketing this Spring

“Do not neglect to keep your foot on the gas with your marketing regardless of how busy you are. Staying in front of your customers is always important, but even more so when they are making decisions as to where to buy.”



Springtime Stressors and Solutions

Springtime Stressors and Solutions

“The first hints of spring can bring on spring stress instead of spring fever. It is not uncommon for some shops to have a five fold or greater increase in sales between February and April. After a winter of stressing about how to pay the bills, a whole new set of stressors appear.”

Prepare For Business Disruptions

Prepare for Business Disruptions Everyday

“While the Coronavirus may feel like a major potential disruption, you are always a cold and wet spring, hurricane, flooding or even road construction disruption away from having your business majorly impacted. “

selling eBikes
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Selling Ebikes Part Two: 6 Ways To Power Up Your Sales

“Put in the effort to understand the products, ride the bikes, and engage your vendors to find ways to make ebikes a success in your store.”

eBike Sales
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eBike Sales Part One: The Struggles For The Typical IBD

“The most dangerous thing in my opinion our industry can do is to make sweeping generalizations and unrealistic comparisons between the various types and sizes of businesses, and their ebike sales successes and shortcomings.”

Website Merchandising Tips
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5 eBike Website Merchandising Tips

“As we head into spring the feeling is that ebikes will continue to surge in popularity and it is important for retailers to get in front of customers with great website merchandising.”