The Bicycle Retailer Transforming Rural America
This episode’s guest is Benjamin Alexander, the owner of Southwind Cycle and Outdoor, with 2 locations in Kansas. Ben has brought boutique retail to Lola, whose population sits around 5,343. The conversation today will leave the listener with thoughts on serving the needs of every customer that comes in your door, the importance of word of mouth, how brands can support premium products in rural areas, and how important it is to continue to evolve, analyzing expense and margin while adapting operations to stay profitable.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
