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Friday Retailer Flex – Episode 10

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The Importance of Retailers Selling Everywhere.

Support the show

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The Friday Retailer Flex – Episode 10

Fri, 5/7

SUMMARY KEYWORDS

retailers, channel, customers, bicycle, selling, sales, retail, mortar store, today, brick, consumers, store, shoppers, purchases, omni channel retail, reliable, successful business owners, find, previous episodes, shopping

SPEAKERS

Heather Mason, NBDA

NBDA   00:10

You are listening to bicycle retail radio brought to you by the National bicycle Dealers Association.

Heather Mason  00:16

Welcome to the Friday retailer flex appointed a weekly digest of inspirational and actionable insights you can implement today. This is NBDA President Heather Mason. If you’re a first time listener, be sure to check out our previous episodes, do us a favor and leave a review. The NBDA is thankful to our Association members. For today’s episode, I worked with my longtime friend Steve Helen, he is head of North American bike exchange. And he helped me to cultivate this message around the importance of retailers selling everywhere. All right, the future of selling everywhere is now in today’s environment. Relying on growth from a single channel brick and mortar bicycle store is simply unsustainable. successful business owners understand the value that comes from sales in multiple places, selling everywhere. Driving omni channel retail sales is the consumers increasing desire to shop how they want where they want, and when they want. It’s true. Your customers are eager to connect with your retail establishment on a personal level. Increasingly, they’re spending time interacting with stores on community platforms like Facebook and Instagram. And at the same time, consumers are recognizing the advantages of places like Amazon to buy exactly what they’re looking for quickly and reliably. And with the perks like fast shipping, and free shipping. So the reality is your customers aren’t just sticking to one channel anymore. They want the freedom to shop everywhere. They want to have the speed of digital conference and the taste of retail shopping all blended into one. So how can we do this? So there isn’t one channel that’s necessarily better to sell on and others it’s about being in the right places, with the right strategies to target your customers. It involves integrating the touch points to offer the customer exactly what they need the moment they need it anywhere they are and on any device. It’s selling everywhere. Today’s brick and mortar stores exist as nearly one channel and a rapidly expanding multi channel world has really complicated the retail landscape. So the typical channel lineup for retailers can now include your brick and mortar store, your e commerce site, your social and mobile sites, catalogs, local listing and other single use channels. And the availability of all these channels has in turn boosted shoppers expectations. So today, a typical typical consumer expects click and collect delivery, free delivery free returns. And they want to do this all right at the touch of their mobile phone. Retail shoppers also have come to expect a reliable experience. So they want prices, promotions, descriptions, delivery fees return policies, all laid out all reliable and regardless of where they are finding new app.

Heather Mason  03:15

From in store and mobile phones to mail order bicycle industry purchases originate from many points these days. And that means retailers must first find out how to sell everywhere, but then also how to best fulfill these different orders and how to handle the inventory behind the purchases.

Heather Mason  03:35

Now is the time to invest in technology to help you sell everywhere and meet the demands of the new customer. If you do not know how to set this up yourself, invest in a person or a company such as bikeexchange to help retailers who want to build sustainable sales growth must move toward an omnipresent marketing and sales strategy. Today’s customers are more demanding than ever before. They do not have the patience for retailers who are unwilling to bring them shopping experiences that are easy, convenient and personal. In other words, they’re not coming to you unless they feel like you’re making an effort to reach them anywhere they happen to find themselves. If you’d like to support the show, don’t forget to subscribe to the show. Share your favorite episode, and keep being Wonderful. Thank you for listening now go be great.

NBDA   04:29

This has been bicycle retail radio by the National bicycle Dealers Association. For more information on membership and member benefits, join us at nbda.com

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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