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Friday Retailer Flex – Episode 11

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Using Bike Exchange to compliment your Click and Collect options.

Support the show

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The Friday Retailer Flex – Episode 11

Fri, 5/14

SUMMARY KEYWORDS

retailers, bicycle, bike, exchange, customers, purchase, sales, marketplace, independent retailers, dealers association, inventory, collect, nba, retail, cycling, support, products, special offers, store, consumers

SPEAKERS

Heather Mason, NBDA

NBDA   00:10

You are listening to bicycle retail radio brought to you by the National bicycle Dealers Association.

Heather Mason  00:16

Welcome to the Friday retailer flex the weekly pointed digest of inspirational and actionable insights you can implement today. This is NBDA President Heather Mason. If you’re a first time listener, be sure to check out the previous episodes do us a favor and leave a review. The NBA is thankful to our association numbers. And for today’s episode, I worked with my friend Steve Helen, head of North American bike exchange to provide a message around using their services to complement your click and collect options. As many independent retailers know there are great benefits to the click and collect function across their platforms. From your website to your Instagram account. Click and collect gives the customer the opportunity to purchase wherever they are, and whenever they want. Whether or not the customer is an impulse buyer, or one who does extensive research prior to purchase. Click and collect is a huge opportunity for bike shops to increase sales and revenue. Connecting retailers brands and consumers through cycling products content and functionality. Like exchange is the US largest bicycle marketplace with the aim of virtually connecting online customers back to independent retail specialty bicycle stores. And the ever evolving world of retail It is important for independent retailers to take advantage of being online and to meet and advise customers on what and where to actively buy. for retailers looking to complement their existing click and collect options. bikeexchange offers an additional marketplace for inventory to be showcased, and then supports increased inquiries and sales through concierge services. If you’re a retailer short on time, consider using services like these to help facilitate online sales. bikeexchange has dedicated people available to walk customers through every phase of purchasing a bike, whether it’s their first or fifth year, and answer any questions about other cycling related products. This service facilitates the sale for you the independent retailer saving you time earning you money and increasing your market share. I urge you to consider to join the bike exchange marketplace. Creating a bike exchange retail store provides you access to a dedicated sales channel with millions of active shoppers who are researching and inquiring about products for their next cycling purchase. Bike exchange offers solutions that support bicycle retailers regardless of high inventory or low inventory. So while inventory is low, like exchange gives customers the ability to locate products they want and click and collect gives customers peace of mind that the item will be available once they arrive at your store, whether they drive 25 or 100 miles to complete the purchase. Because the marketplace shows the inventory of independent bicycle retailers throughout the United States in Canada. It helps retailers increase sales and gain market share despite a time of low inventory. And while inventory is high, like exchange gives a competitive advantage to independent retailers on the marketplace over ones that aren’t so they know that 92% of all consumers check the internet first before deciding to purchase something. So as more and more people turn to bikes for exercise, commuting and enjoyment. Most will look for the Amazon of bikes. But once they find bike exchange, they will also find you so regardless of whether inventory is low or high, independent retailers will see the benefits of a national customer base. You can visit like exchange.com to learn more, or head over to the MBDA website and find their preferred partner tab to learn more about special offers for NBA members. If you’d like to support the show, don’t forget to subscribe and share your favorite episode with friends. Thank you for listening now go be great.

NBDA   04:06

This has been bicycle retail radio by the National bicycle Dealers Association. For more information on membership and member benefits, join us at nbda.com

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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