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Friday Retailer Flex – Episode 15

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This Friday is about you.

Support the show

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The Friday Retailer Flex – Episode 15

Fri, 6/11

SUMMARY KEYWORDS

today, bicycle, customers, dealers association, unique, staff, ideas, daily reminder, store, listening, retailer, work, podcast, important, executing, spotify, authenticity, recenter, heart, personal connection

SPEAKERS

Heather Mason, NBDA

NBDA   00:10

You are listening to bicycle retail radio brought to you by the National bicycle Dealers Association.

Heather Mason  00:17

Welcome to the Friday retailer flex a weekly pointed digest of inspirational and actionable insights you can implement today. This is NBDA. President Heather Mason. If you’re a first time listener, be sure to check out the previous episodes, do us a favor and leave a review. Alright, I usually script these. But today, I’m just gonna let this one roll naturally. The topic is so important to me that I want the message to just freely flow from my heart. Today is about tapping into the importance of what makes you unique. I spend each day trying to bring forward tips and tricks for retailer excellence. I communicate ideas for your store, your staff, your website, how to engage customers, and more. We talk about authenticity and financial strategy. I want you to close your eyes for a second. Take a deep breath. I know you know how to run a business or you would not be in the industry, maybe even not listening to this podcast. My question is, do you know why your customers should choose you? Why your employees would want to work for you? Maybe even while you were still doing what you’re doing? And then we can go one step further and say, Do you know who your customers are? Do you know who your staff is? Or vice versa? If you are listening and you work in a shop, do you know who your manager is or who the store owner truly is? Today I want you to think about personal connection and how important it is. Then further I want you to think about how there’s only one of you. And your ideas are so unique your your creativity, the way you choose to present things to the world that can only be done by you. And then take that energy and think about how you have the ability today to make anything happen. So if you’re dreaming of a more engaged staff, go ahead and engage them. If you’re thinking your store would look so much better, if only whatever, whatever whatever just do it go for it make it happen. Your staff can be motivated. They can be inspired and trained and full of energy that you can create. Your shop can attract customers and earn reviews and find loyalty from you executing your unique vision. Are you making no time for yourself? Possibly writing less and blaming it on all the things you need to do? I’m asking you to switch it up and prioritize yourself and recenter today is about the importance of bringing with you to the store each day, your unique self, you need to fully show up there is only one you and your ideas are so valuable. You have your pulse on the heart of the business. You know what’s happening. If you could change one thing today, what would it be? If you could choose one word that would come to your customers mind the moment they think of your bicycle retail store? What would that word be? As my daughter sent me in a text earlier today, this is your daily reminder, you are capable of anything you are willing to work for. And you could change your life and your retail bicycle store today. If you’d like to support the show, don’t forget to subscribe on Spotify Apple podcast, share your favorite episode with friends on social media. Thanks for listening. Now go be great.

NBDA   03:46

This has been bicycle retail radio by the National bicycle Dealers Association. For more information on membership and member benefits, join us at nbda.com

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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