The Friday Retailer Flex – Episode 17
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Friday Retailer Flex – Episode 17
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Simple In-Store Marketing Strategies
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The Friday Retailer Flex – Episode 17
Fri, 6/25
SUMMARY KEYWORDS
customers, store, bicycle, products, offering, sales, tip, signage, marketing strategies, experience, dealers association, upselling, upsell, events, free wi fi, wi fi, marketing, drive, share, survey
SPEAKERS
Heather Mason, NBDA
NBDA 00:10
You are listening to bicycle retail radio brought to you by the National bicycle Dealers Association.
Heather Mason 00:16
Welcome to the Friday retailer flex a weekly pointed digest of inspirational and actionable insights you can implement today. This is NBDA President Heather Mason. If you’re a first time listener, be sure to check out the previous episodes. Please do us a favor and leave a review. This week’s flex is about simple in store marketing strategies. The latest reports and all my feeds point to in store traffic skyrocketing over online sales. Customers are ready to get back in the store and feel and touch and talk about their next purchase. Let’s focus on how to capture this audience once they’re in your bicycle store.
Heather Mason 00:55
In store marketing strategies help bicycle retailers to promote specific products, educate shoppers drive upsells decrease perceived wait times and support your sales and service staff. In store marketing controls the customer experience dictates how customers engage with their surroundings and eventually drives in store customers to make purchases. So how can your bicycle retail store embrace in store marketing strategies? We have seven tips to help you get started. Let’s start with offering free Wi Fi. One of the easiest ways you can market to riders as with free Wi Fi. Once customers check in they receive your marketing messages. And offering Wi Fi has other benefits that customers appreciate. They are more entertained when they are playing on their phones and will have more patience if they need to wait for something. Another added benefit if they have kids in tow, it makes the experience more enjoyable if the family can log on and find entertainment while mom or dad is busy talking to you.
Heather Mason 01:57
Tip number two is to encourage customers to check in and share. Free customer Wi Fi also creates the opportunity to encourage your customers to check in on social media and share updates related to your store. Your customers are already playing on their phones if they are logged into your Wi Fi. It only takes a few seconds to hit the share button. Consider testing different call to actions to get customers to share. You might encourage them to post photos with a bike or a member of your staff. And then when your store is tagged, you can expand your reach across the web and grow your business.
Heather Mason 02:33
Alright, the next tip, you can increase sales in store by upselling customers with signage. In store marketing is all about appealing to customers there and now. signage is one of your best options to grow your sales and get customers to spend just a few more dollars every time they enter your bicycle store. You can upsell customers by highlighting ways to outfit a bicycle accessories. Promoting new products they can try and explain the features of your lesser known products. clearly displayed and labeled signage makes it easy to market to customers and drive sales.
Heather Mason 03:09
The fourth tip I have is to turn the shopping process into an experience. Look at your business and consider ways to improve the overall experience. This might mean adding more interactive items for riders making a community ride Center, a swift Center, a test track or even changing how your employees interact with customers and be providing free coffee. The idea is to get creative, good experiences lead to positive reviews and increased sales from happy customers.
Heather Mason 03:41
The next tip is to provide valuable information to customers. While entertainment is a very important part of the customer experience. So as education, customers turn to you because they think you’re the most knowledgeable, most reliable and that you provide something that can’t get anywhere else. Make sure you’re providing the right information to customers and positioning yourself as the expert.
Heather Mason 04:06
Another tip for in store marketing to drive sales is to reach out to customers for surveys. Many businesses rely on customer surveys to get feedback on performance and potential improvements in those instances when the cashier gives the instructions to customers with survey codes and the receipts. However, by the time the customers get home they have long forgotten about the survey happens to me all the time, even with my best intentions. Instead, I’d like you to consider setting up an in store survey where customers can offer feedback before they leave your bicycle store. This could be as simple as setting up a few interactive touchscreens by the exit. It shows your customers that you’re listening and you want to increase customer satisfaction.
Heather Mason 04:52
And the final tip is to host events at your bicycle store. As the current moment dictates events give customers reasons to visit your store, even if they aren’t specifically there to purchase something at the moment. Think about the wine tastings at the local wine store. How many times have you gone in and simply tasted? Think about what you could offer? Maybe it’s a repair clinic, a local route debrief a lady’s event kids nights, even if only a few people attend in store events could pay off significantly.
Heather Mason 05:25
All right, the bottom line, stop and think for a moment. Are you doing everything in your power to convert customers once they enter your business? Are you offering a pleasant experience one that comes customers and allows them to become part of your store environment? Do they want to hang around? Or do they want to get out as soon as possible? Are you upselling loyal customers and moving a wide array of products? Are you the buyer the only one that knows the most recent cool products? Or what’s back in stock? Are you letting your customers know as well? Ask yourself if customers could visually learn what products work with what or do they need you or a member of your staff to assist? How can you make the sales experience easier and allow the customer to make educated choices? How can you bring a customer in because they simply want to visit the store? This is the ultimate test. You think you can improve your in store experience start today? Gather the staff make the changes and see the customer response. If you’d like to support the show, don’t forget to subscribe. Share your favorite episode with friends. We appreciate your support. Thanks for listening now go be great.
NBDA 06:37
This has been bicycle retail radio by the National bicycle Dealers Association. For more information on membership and member benefits, join us@nbda.com
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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
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