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Friday Retailer Flex – Episode 18

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Why you need Linktree on your Instagram Account.

Support the show

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The Friday Retailer Flex – Episode 18

Thu, 7/8 4:34PM • 4:32

SUMMARY KEYWORDS

link, retailers, bicycle, instagram, tree, social, strava, website, check, flex, review, podcasts, ensure, spotify, optimize, whatsapp, bio, feeds, most influential, li

SPEAKERS

Heather Mason, NBDA

NBDA   00:10

You are listening to bicycle retail radio brought to you by the National bicycle Dealers Association.

Heather Mason  00:17

Welcome to the Friday retailer flex, weekly pointed digest of inspirational and actionable insights you can implement today. This is NBDA President Heather Mason. If you’re a first time listener, be sure to check out the previous episodes. Please do us a favor and leave a review. Alright, this week’s flex is about why you need linktree on your Instagram account. Today, I am super specific with my ask for you. After reviewing hundreds of bicycle retailers, websites and social feeds in connection with our bicycle retailer Excellence Awards, it was clear that this flex needed to be done. Retailers pay attention. Right after listening today, I want you to go to your website. check and make sure your links to your Facebook, Instagram Strava or other social feeds are there and easy to find. Your customers want to connect with you and many of your websites are not showing them how, trust me I had a hard time searching for some of your links. Please double check this today on your website. Make sure those links are there. Alright, let’s move over to your Instagram profile. I am asking you today to add a link tree. Adding a link tree will allow you to organize content in one simple link. So you can add other social sites, websites, videos and more. Alright, you might be wondering what is a link tree? We know Instagram is one of the top and most influential social networks. However, one of the main drawbacks of this platform has been the inability to put functional links post captions, you only get one active link and that’s in your bio. With only one link available to you, it’s not easy to ensure followers are getting to most of your essential content. So introduced three years ago by those looking for a solution to add more links. Link tree is a popular link in bio tool that allows you to create a free landing page that houses all of your desired links, which you can then place in your Instagram profile. It’s a great method to bypass the one link limit by steering your audience to a landing page filled with multiple links social pretty cool. So I want you to head over to Li n k t r dot e or Google link tree. There’s a free version or you can go pro for about $6 a month. It’s super easy to set up it takes minutes. So examples of what you can add to your link tree links. You can put your website other social media sites such as LinkedIn WhatsApp, your phone number, email Pinterest link, you can add a Strava club link, a link to frequently asked questions, any ride or event registrations, any how to guides, Google reviews, videos blogs, you can totally see there’s so much you can do. It’s time for a link tree page. You want all of these links at your customers hands. I have a couple tips for optimizing your link tree. You don’t have to be an Instagram influencer to optimize link tree and allow it to have some best practices. When you’re setting up your link tree you can pick up color palette, and so you can represent your retail store to match your logo background image theme. You can also use social icons available in the pro version to ensure your audience grows on every social media platform, not just Instagram. And then the final tip is to be creative in how you describe your links. So I want you to consider the way that you’re naming your links. We want your followers to click on that link so you can be direct, practical or funny. The idea is that you draw them to interact with you to meet you wherever you are online. Alright retailers, you have your homework, I will be circling back to check out everyone’s Instagram page in the coming weeks. I would love to see more retailers taking advantage of a link tree. If you’d like to support the show. Don’t forget to subscribe on Spotify, Apple podcasts or wherever you get your podcasts. Please share your favorite episode with friends on social media. We appreciate the support. Thank you for listening now. Go be great.

NBDA   04:08

This has been bicycle retail radio by the National Bicycle Dealers Association. For more information on membership and member benefits, join us at nbda.com

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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