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Friday Retailer Flex – Episode 5

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Believe in Yourself.

Support the show

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Friday Retailer Flex Ep 5 – 3-26-21

Fri, 3/26

SUMMARY KEYWORDS

belief, talk, important, dealers association, bicycle, entrepreneur magazine, reaching, succeed, suppliers, sell, distribution centers, trust, revenue sources, share, believing, action, greatly, everyday, asked, setback

SPEAKERS

Heather Mason, NBDA

NBDA   00:10

You are listening to bicycle retail radio brought to you by the National Bicycle Dealers Association.

Heather Mason  00:17

Welcome to the Friday retailer flex – a pointed weekly digest of inspirational and actionable insights you can implement today. This is Heather. If you’re a first-time listener, be sure to check out all the previous episodes, do us a favor and leave a review. Alright, today is about you. We’re talking about belief, and asking you the question, Who do you believe in? Entrepreneur Magazine said it best to live a life of high achievement, you must fully believe in yourself and your ability.

Heather Mason  00:48

I asked you to find me any extremely successful person who doesn’t greatly believe in themselves.

Heather Mason  00:55

I’m thinking about Steve Jobs. Michael Jordan, Elan, Musk, Mark Cuban. These are just a few highly successful individuals who benefited greatly from having this confidence. However, it’s not their levels of success that I want to talk about. It’s their willingness to get up again and keep going when it gets tough. Or even better. When they made a bad choice or experienced a setback. I’m talking about belief today. Because of everything we’ve experienced this past year, and everything we’re going to experience this next year, it’s going to be super important to believe in yourself. And it’s such a big thing, believing in yourself. I asked you do you trust yourself? Does your staff trust you? Your sales reps, suppliers, colleagues, investors, your family? Anyone who you are in a relationship with? Do they believe in you?

Heather Mason  01:51

Then I asked you to ask yourself, do you believe in your business? It’s such a simple question. But ask it again and think about it. Do you believe in your business?

Heather Mason  02:05

I hope the answer is yes. For me, I believe in myself. I know I’m here to push people to motivate to educate, to help people succeed and to meet their dreams. Because I believe this. I never get tired. I keep going. People say Careful, don’t burn out. But you see, it’s not a thing. I don’t lose track no matter how many hurdles, what negative feedback may come? No matter how many tough conversations I have.

Heather Mason  02:34

I learned from them.

Heather Mason  02:37

Because you see, I was born for this. I was born to be the president of the NBDA. I know this, and I firmly believe in this.

Heather Mason  02:47

You see, if you don’t believe that you can tackle this next year that you your shop that you are whether this that you will succeed.

Heather Mason  02:57

Then where are we?

Heather Mason  03:00

When your belief is so strong, nothing will have the power to completely wipe you out. I promise you.

Heather Mason  03:07

So we have a genuine valid worry right now. shop owners all over the US are telling me they’re worried about having inventory to sell. And I understand where you are at. And you’re probably like chuckling How can belief help. So here’s what I’m thinking. I’d like you to start today by telling yourself you will find some solutions. Maybe not all of them, but some. And each day, you’re going to make it a point to open up the phonebook, make the calls that are going to open the door to find resources, and you’re going to believe that you will succeed.

Heather Mason  03:46

It’s important to know that supply is going to get worse. It just is. But instead of getting afraid, I prefer we think solution oriented. There are a lot of bicycle distribution centers out there. Small ones, local ones, larger ones, have you reached out to all of them.

Heather Mason  04:07

Make it a point to do this.

Heather Mason  04:10

What I want you to do is think of those everyday items, tools, tires, chains, cassettes, those things that always will sell that even if they’re not going to sell this next year eventually will sell whatever you can get your hands on, buy as much as as you can.

Heather Mason  04:30

Other products. If you think those products will move, then don’t stop to think about the decision. If you are financially able just get them.

Heather Mason  04:41

I want you to keep up this action and belief. Keep up the action of reaching out to suppliers reaching out to distribution centers and believing that you will find resources and so this isn’t just for a few days. This isn’t just give it some gas and then stop. This is a 24 seven wait

Heather Mason  05:00

Got a look in the mirror type of attitude.

Heather Mason  05:03

At the end of each day, I want you to grab your notebook and jot down your wins for the day.

Heather Mason  05:10

It’ll help you the next day when you wake up to give yourself that all important pep talk to go after it again. You know, I hate that the human mind grabs on to negativity much more easily than positive thoughts. So optimism always has come from within. The people who have been able to set a benchmark in this world have trusted this incredible power of belief. It’s really important to surround yourself with smart and enthusiastic people at the same time. So those Monday mingles I keep inviting you to, that’s a great spot to spend an hour with like minded, everyday people who are facing the same thing that you are business owners in the same boat, and share.

Heather Mason  05:54

I’d like you to control your fear. We are all afraid about the unknown of this coming year. Try to control it as much as you can by taking action.

Heather Mason  06:03

It’s also important to look for creative sparks for revenue sources and how to do this. Get on the floor, talk to your customers interact with them. See if anything comes to mind. That might be another direction for you to take.

Heather Mason  06:20

Every day, we need to stay confident, positive and optimistic. These are the keys to success. Understanding the incredible power of belief is a simple, powerful place to start. If you’d like to support the show, don’t forget to share the show with your friends. Share your favorite episodes, talk it up on social media. I appreciate you listening. Now go be great.

NBDA   06:45

This has been bicycle retail radio by the National bicycle Dealers Association. For more information on membership and member benefits, join us at nbda.com

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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