The Rider Experience – Fit-First Working Mythology
This episode’s guest is Joe Coppola, Owner of Velo Concepts Bicycle Lab and Studio located in Culpeper, Virginia. Started in 2014, the bespoke bicycle retailer strives to be different from all others. Rather than take a one-size-fits-most approach, Velo Concepts’ focus is on helping the rider select a bicycle that fits the unique needs, size, riding style and aspirations of the cyclist. The store features a state-of-the-art fitting lab, which, coupled with over 30 years’ experience performing fits, ensures that every rider gets professional-level fits using the latest technologies. They even have an in-house cycling sport orthotics lab. Joe is fanatical about the details and eager to take everyone’s cycling journey next level – listen in for some sure takeaways for all retailers.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.