There’s A Lot Riding on Us

This episode’s guest is Jarrett Collins, President of the Pan-Mass Challenge. The Pan-Mass Challenge, or PMC, is a Massachusetts-based bike-a-thon on an epic scale. Held the first weekend in August, the PMC raises funds for Dana-Farber Cancer Institute, a world leader in adult and pediatric cancer treatment and research. The conversation covers the uniquely special event, what it takes to pull this off, the power in prioritizing a clear vision and mission, and how collectively we can do more to bring more people to our sport in meaningful ways.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.