Website Accessibility – Understanding Opportunities and Liability

Much like your physical store, your website should be accessible for persons with disabilities. While there are no clear legal standards for ADA compliance, that doesn’t stop opportunistic attorneys from capitalizing on the gray area. Recently, dozens of California bike shops were threatened with legal action. These threats can be alarming and generate unplanned expenses for your business. Ryan Atkinson with SmartEtailing will provide an overview of website accessibility, the concept of ADA compliance for websites, what you can do to minimize risk, and what to expect if you receive a demand letter from an attorney.

 

 

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.