Women in the Bicycle Industry
Powered by the National Bicycle Dealers Association
The NBDA Women in the Bicycle Industry (WIBI)program will serve as a dynamic, all-encompassing platform to support, elevate, and connect women working in all areas of the cycling industry. With a focus on recruitment, mentorship, professional development, community-building, and celebration, this initiative will serve as a cornerstone in fostering equity, retention, and opportunity. To be involved, sign up here.
Program Pillars and Components
Biannual Virtual Job Fair (Mid-January & Mid-July)
- Next Date: July 15, 2025
- Virtual career fair dedicated to recruiting and retaining women in the bike industry.
- 90 minutes
- Brands, retailers, and organizations: Submit your job listing here
- Features:
- Live job board with openings in retail, sales, product development, advocacy, etc.
- Job “pitch” by brand representative
- Chat questions to brand representative
Quarterly Virtual Meetups
- Informal Zoom gatherings for women across the industry to connect, share ideas, and discuss meaningful topics.
- Dates for 2025:
- July 10 2025 – 3:00 PM ET
- September 25, 2025 – 2:00 PM ET
- December 19, 2025 – 2:00 PM ET
- 60 minutes
- Topics may include work-life balance, leadership pathways, supplier relationships, service center management, equity in the workplace, and more.
- Attendees will complete a survey ahead of time to submit topic requests
- Moderated by the Executive Director, Programs Director
Annual In-Person Gatherings
- First Event: September Date/Location TBA
- NBDA Retailer Summits, CABDA Shows
- Regional Day Events TBD
- Special Guests- Athletes, Leaders
Dedicated Email List, Facebook Group, WhatApps Group
- Ongoing communication hub for participants.
- Purpose:
- Share opportunities, articles, and mentorship connections.
- Ask questions or seek advice.
- Promote events and celebrate wins.
Community Perks
- Mentorship Matchmaking – Optional participation in a mentorship pairing program.
- Industry Highlight Series – Monthly spotlight on a woman in the industry, shared via NBDA newsletter and social.
- Exclusive WIBI Webinars – Quarterly deep dives into topics like negotiation, leadership, product development, or policy.
- WIBI Resource Library – Curated articles, videos, and tools for growth.
Brand Support
- Partner – Add your logo as a supporter of the program
- Job Fair Partner– Submit your jobs to support WIBI
- Mentorship Program– Volunteer to have a role in the growth of WIBI
Sign Up for WIBI Outreach: Join our growing community of women in the cycling industry.
