Working with America’s Largest Demographic
74% of the United States lives in a bigger body, meeting the CDC’s definition of overweight or obese. Often overlooked as a customer base, the plus size cycling community is growing rapidly, creating both a challenge and opportunity for bicycle retailers and suppliers. Join Marley Blonsky, Co-Founder of All Bodies on Bikes, for a discussion on the unique needs of this community, the work that is being done to meet those needs, and an invitation to participate in a collaborative solution. Both retailers and suppliers are encouraged to join the webinar, which will directly inform the creation of resource guides.
Presented by: Marley Blonsky- Marley Blonsky is a fat adventure cyclist, co-founder of All Bodies on Bikes, co-host of the All Bodies on Bikes podcast, curve model, advocate and consultant. Marley is fiercely passionate about size inclusion, believing that everyone deserves full access to life-including at work, in sport and at home.
Marley’s work is supported by Cannondale, Shimano, RideWithGPS, Osprey Packs, Twisted Spoke CBD, and Shredly.
You must be logged into your NBDA member account to access the recording below:
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