Buy Where You Ride
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Buy Where You Ride
Buy Where You Ride is a current campaign from the NBDA that encourages web shoppers to visit their local bike shops.
The program includes a new logo that both dealers and suppliers are being encouraged to use on their websites.
“With a lot of the current dealer locators, you type in your zip code, and you see a listing or a map, but they are devoid of information. The consumer learns about the (supplier) brand and their products, but little about the benefits of shopping at the local dealer,” NBDA President said.
NBDA President said the idea was suggested by the NBDA at a Bicycle Product Suppliers Association board meeting this spring, which NBDA President attended. Supplier representatives at the meeting encouraged the NBDA Board of Directors to develop the program.
“Everybody already has a site; now we need the message. We see this as a real opportunity to create a transactional message and a connection between the retailer, manufacturer, and, most importantly, the consumer.”
The logo is an asset available for all current NBDA Members in promoting their stores in advertising, shop apparel, their shop website, or other marketing avenues, including social media.
The logo reinforces the notion that a brick and mortar store is a part of your community, something online retailers can’t offer. It will be made available in various formats with accompanying style guides and some associated recommended copy, a few paragraphs about the advantages of shopping locally.
If you are a current NBDA Member and would like to receive the Buy Where You Ride brand guidelines and creative files, please complete the form below and submit.
If you are not currently a member of the National Bicycle Dealers’ Association, please join now! The mission of the NBDA is ‘To help Bicycle Retailers Succeed’ and the Buy Where You Ride campaign is one piece of that puzzle.
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