Open the Door to Women How Tariffs Bicycle Retailers

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Open the door to women, and watch your business thrive. In this episode, Laura Neighbors, Community Engagement Coordinator at Bicycle Sport Shop in Austin, Texas talks to Lisa Cramton, co-founder of Chopwood Mercantile in Crested Butte, Colorado, NICA Coordinator, and former marketing manager of Pivot Cycles. These two powerful women discuss why they are passionate about getting women and kids on bikes and how they empower other women to get involved in the industry. You will be encouraged and inspired to open the door to women in your retail business. They will give you real-life examples of how welcoming women have worked to their advantage in their businesses.

Support the show (https://nbda.com/articles/donation-form-pg511.htm#!form/Donate)

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Women in the Industry

Thu, 8/20 11:48AM • 47:06

SUMMARY KEYWORDS

bike, women, ride, bike shops, bicycle, kids, people, industry, race, cyclist, NICA, clinic, feel, men, shop, talk, amazing, pivot, thought

SPEAKERS

Rachelle Schouten, Rod Judd, Lisa Cramton, Laura Neighbors

Rod Judd 00:10

You are listening to Bicycle Retail Radio brought to you by the National Bicycle Dealers Association.

Laura Neighbors 00:17

My name is Laura neighbors. I work for a bicycle sports shop in Austin, Texas. I am a community engagement coordinator. I am an advocate for women. I am an advocate for kids and work very hard to break down all the barriers to get people on bikes.

Lisa Cramton 00:41

My name is Lisa Crampton. I live in Crestview Colorado, where I have a business called chop wood mercantile, so please come visit. I also worked for pivot cycles in the past I’ve been the marketing manager. Currently, I am the NICA coordinator. And I help with various events around the country. Various demos and I am very lucky to get to be able to do both.

Laura Neighbors 01:09

Hi Lisa.

Lisa Cramton 01:10

Hi, good morning, Laura. How are you?

Laura Neighbors 01:13

I’m doing well. I’m excited to talk to you today.

Lisa Cramton 01:18

I as well, I’m excited to learn about you today and strengthen that friendship just a little bit more.

Laura Neighbors 01:25

Yes.

Lisa Cramton 01:27

So tell me a little about yourself. Why do you think Brandee chose me and you to have a little chat today?

Laura Neighbors 01:34

It’s interesting, and I sent her a message after you and I spoke for the first time and I told her she’s an amazing matchmaker. I think we’re soul sisters. I think she paired us together because we both look at things through a different lens. As women being pretty close in age. We’ve been in this industry for a long time. We really care about people. We care about the industry. It’s not just about selling bikes, making money or winning races, we truly care about people.

Lisa Cramton 02:14

Absolutely agree. I feel like what we are currently doing in this industry, it’s very obvious how much we care. And that brings us to our topic, but I want to answer or get a few other questions to answer before we get into the depths of why we’re here both being women, both being strong women and encouraging women and kids to get in this industry. How did you get into the industry?

Laura Neighbors 02:43

I fell into it. I’ve always written by you know since I was a kid, I’ve always had a bike. I moved to Austin, Texas about 20 years ago, and discovered mountain biking which is magical in my opinion. I started doing a few races here and there and I got involved with bicycle sport shop and they were sponsoring me. And I went into the shop all the time. I knew absolutely nothing about my bike, except, you know, get on it and pedal fast. That’s all I knew. I was also a massage therapist at the time and had been for about 13 years. And between that and racing mountain bikes, it started taking a toll on my hands, wrists, and arms. And the manager there suggested that I work there part-time and, you know, it was like, Sure I’ll do this part-time. That was over seven years ago. And it turned into full time. I left for a while because I thought I’ve got to get a real job. You know, I can’t work in a bike shop. I’ve got to get a real job and I was miserable and I came back to the Bicycle Sport Shop. But I knew I needed more than retail that wouldn’t satisfy me. So, I created a clinic, I got certified as a bike fitter. And the rest is history. Here I am seven years later.

Lisa Cramton 04:20

So you had that aha moment about what your purpose was.

Laura Neighbors 04:25

I did you know, I’ve always known that helping people is my purpose in life. I feel very strongly about that. If you can help someone, if you’re able to, then you should do it. And to be able to do that through my passion, which is riding bikes is amazing. And I feel so grateful to have a platform like Bicycle Sports Shop to do that.

Lisa Cramton 04:55

Absolutely. And so when we talked before we got together Hear we talked a lot about women and we also talked about the next generation, the next generation of kids. I’m heavily involved in the NICA program in Arizona, through my work at Pivot Cycles. I believe that really strongly and appeal that you do also that kids are our future in this industry. Can you talk about that a little bit?

Laura Neighbors 05:21

Oh, I, I feel the same way. And I’ve coached for NICA, as well I’m not currently doing that I’m involved with little Bella’s, I’m sure that you’ve heard of Little Bella’s is as a mountain bike organization. for little girls ages. I believe it’s seven through 13. And it’s mentoring on mountain bikes. But we aren’t focused on creating bike racers. It is more about helping them realize their potential through cycling. They learn so many things that they don’t even realize they’re learning. life lessons. They are just out there having fun with other young girls and women on bikes, but they’re learning how to be leaders. They’re also learning how to follow you know because some of us like to lead all the time. I’m not saying that’s me but ..but they learn how to follow. They learn how to work as a team, they learn how to set goals. We promote healthy lifestyles and something that I think one of the things that really impacted me that this program does, we teach them about food as fuel, we call it fuel. It’s not a reward because you rode your bike, we talked about, you know, we need to start we always have a snack break during our sessions and we talk about food in a way that you know, you need to refuel your body so you can be strong and that that really impacted me because I know I’ve always thought of it as a reward or right yeah so just teaching them a healthy relationship with food has been really neat.

Lisa Cramton 07:14

What I love about kids, especially the little silly younger ones as they haven’t been quote ruined yet, you know they haven’t been influenced us deeply by their peers or by people older than them. And they still ride for the joy of riding and I find myself wanting to ride with kids sometimes, or even skiing because I ski with kids, my friends, kids more than I want to ski with their parents.

Laura Neighbors 07:41

I feel the same way I look forward with the program. It’s an eight-week program during the spring and it’s like my mental break every week because they are in the moment and I honestly feel like they’ve taught me more than I’ve taught them because I’m a better person. Because of this program, and yeah, I’m in the moment for two and a half hours. I’m 100% at the moment on my bike riding, playing games, singing songs, dancing, being silly, and not worrying about anything. So, yeah, it’s, I crave it as well, I love it.

Lisa Cramton 08:21

It’s magical. And for anybody out there listening, that’s never ahead or reason or had the opportunity to go ride with just kids. No other adults do it. Because I think it will change your perspective.

Laura Neighbors 08:37

It will absolutely change your perspective and you start looking at things so differently. And asking questions, you know,

Lisa Cramton 08:46

In their answers to questions are so different than what you and I would answer and I think that there’s something very fresh and freeing about that because they see things so simply and, and maybe that’s what it is. For me. That’s so refreshing about riding with kids and you know at pivot we have what we call the pivot chill zone it at races in Arizona and to be able to sit in there and just watch them unwind racing versus how I teen adult or me unwind from a race. I learned from it and you know we think that we’re older than them and we can never learn from them but you totally it’s magical.

Laura Neighbors 09:23

I you know, I think we unlearn how to be authentic. You know, we unlearn that kids have it they’ve got it right.

Lisa Cramton 09:35

Yes, I agree their authentic self and that brings up something else I was thinking about driving into work today was the emotional side of cycling and how different why men and women ride for different reasons. And I feel really strongly about that and I’m kind of popping this question to you or this thought pattern to you without getting to think about it first, but it’s To me, women ride for a very different reason than men ride and why I prefer riding with women. But there’s something I do like to ride with men too. Don’t get me wrong, but I feel like groups of women don’t mind stopping and chatting. And we can get carried away with being out on the ride, whether it’s a mountain bike ride or a road ride, about where we are and what we see where guys really just like, go, go, go, go-go. And how do you feel about that? What’s your experience?

Laura Neighbors 10:26

I absolutely agree. My, my husband and I, it’s funny, he’ll, he’ll ask me on a Saturday or Sunday, are you going to go on one of your soul rides? Or do you want to go ride with me? And I’m like, I need a soul ride. And the definition of that is, I am I don’t know where I’m going. I’m going to either get on my mountain bike or my cyclocross bike. And I have no plan, no route, and I’m just going to go wherever the wind blows me and I’m going to take pictures of flowers and butterflies and snakes and clouds and you know, whatever. He doesn’t really do. And I don’t know a lot. A lot of men that do and that’s okay.

Lisa Cramton 11:13

Yes,

Laura Neighbors 11:14

There, there are times I want to go out and hammer and just, I don’t want to look at anything except the trail. But yeah, it’s different riding with women we do ride for different reasons for sure. And neither is right or wrong. It’s just different. You know?

Lisa Cramton 11:31

I agree. And I know working in bike shops, the majority of my life, as have you that when couples come into the bike shop, I get really frustrated when the guy wants to ask all the questions for the significant other and that used to be one of my things and I would literally step between the husband and the woman or the wife or whatever, you know, the relationship wasn’t in direct my questions at her and because I don’t feel like men and women ride to the same reasons always

Laura Neighbors 12:01

Oh no, they don’t I mean no and I’ve done the exact same thing and like on the down low I’ll, I’ll look at the woman and be like, hey, what do you want to do? Do you want to, you know, do you want this huge mountain bike? Or do you want a hybrid to ride around the neighborhood? Like what do you want? Because it’s okay, you know what, whatever you asked to do is the right answer.

Lisa Cramton 12:28

Yeah, and I want women to know that they get to pick the bike that they are going to ride and I think it’s very important that it’s their choice and not something that someone thinks and this is just my experiences, you know, you you are in a city shop. I’m in a mountain shop. So we have similar but different experiences, perhaps but my favorite thing is being out on a ride with a bunch of guys all of a sudden the guy takes my bike and he starts messing with my suspension and I’m like, Whoa, whoa, whoa, back up. You know the bus. I want it Whether it’s my husband or a friend of my husband’s or somebody who works in the industry and works on suspension, perhaps, you know that and I see that with other people, two guys doing that to their girlfriends and I want women to feel empowered in this sport because it’s empowered me. And so I can, you know, I want to see these women be able to stand up for themselves and say, No, I know it might not be how you would ride the bike, but it’s the suspension setup or whatever, or the stem or the width of the handlebars or what the saddle whatever, you know, just I want women to know that they can say how they like their bike to feel.

Laura Neighbors 13:35

Absolutely and it really bothers me that there’s an assumption that we need help. That Yeah, that we don’t know. I I teach women’s clinic for bicycle sports shop and something that I one of my biggest focus is teaching them that they are cyclists. I tell them, I make them say it to me. I am a cycle. You, you don’t have to have on a kit, a matching kit and fancy shoes, and all the things you can have on a T-shirt and gym shorts and a hybrid, you’re still. And that has been one of the most powerful things. I feel like that I’ve done for these women. But I mean they cry, they’ll start crying. They’re like, Oh my gosh, I am a cyclist. I deserve this. I can do this. You know, I don’t have to look like you know what we see. And this bothers me a little bit because I’m like, what are we as an industry telling women, they have to look like to be a cyclist. You don’t have to be the young 20 something hundred and 10 pounds with a no carbon road bike. I mean, I’m not saying anything bad about those women. They’re amazing. But a cyclist can look anyway and be any size and dress. Whatever they want to dress and ride any type of bike they want to ride and I that is a point that I drive home over and over I think that’s very important

Lisa Cramton 15:13

Well, I think we’re seeing more industry vendors appealing to that you know Shredly women shorts, she’s making sizes I think to a 24 or something and so here’s all shapes and sizes are finally starting to be able to have access to the clothing that fits right you know, there’s a saying we’re not small men and I think thata lot of years we had to wear men’s specific bike shirts at the time. They might not have called them that but they were and you know, just different fits of things, whether it was bikes and stuff. I’m not totally pro women’s fit bikes. I think there are women that do and good for them. If there’s just so much out there that I think we’re finally getting recognized and, and I, I really a lot of times hope that the shops have women in that emotional side of their business to be able to cater to the women and I think women’s programs like you are gonna allow that to happen. And I really am psyched for you. What’s one of your great experiences in one of your women’s clinics?

Laura Neighbors 16:22

Oh, God, there have been. So there’s been so many. There was a woman. I began my clinic a lot. First of all, I keep the clinic small. I think it’s important. I’m the only instructor and they’re typically anywhere from seven to 10 women, and we circle up we introduce each other. And one of the women she was keeping, you know, she was staying away from the group. She had a road bike, and I got her to me and I’m like, What’s your name? And let’s say her name was Cheryl. She’s like, my name is Cheryl. But I’m not really a cyclist. And I just looked at her I could, I don’t know, I could tell she was just beaten down. I don’t know what she was going through in her life. And I said, No, you, you are a cyclist. You’re standing there with a bike. And you’re a cyclist, and she, she almost left the clinic. We were we moved from away from the shop, and we were headed to an area, a large parking lot where I hold the clinics and she hung back and I went back and talk to her and she was like, I’m just gonna leave. You know, she started crying. And I was like, I don’t know, I just looked at her and I was like, I’ve been where you are. I get it. I don’t know what you’re going through. But I get it. And you can do this. You just have to believe it. I believe you can. You know, please trust me and her, she rejoined the clinic for the next two and a half hours and you know at the end of the clinic, She, she bought she said, I’m a cyclist and believed it. And it was just so it was so amazing. And I will never ever forget that because no I, I really felt that heaviness that she was carrying around. And again, I don’t know what it was about. But at the same time, I could really feel it and understand it. So, but there have been a lot of moments like that and connect for the women almost leave and I talk them off, you know, talk them off the edge and bring them back in. And then they’re so glad that they stayed. But that one moment that I just described picks out in my mind.

Lisa Cramton 18:44

And I think that’s exactly what women’s clinics are about. I think that women have a tendency to excel quicker, faster quickly. When they’re around other women. It’s a safer environment for them, and I feel that what you’re doing, I there’s just it’s priceless and other women’s clinics that I’ve seen in different places different. There are more women’s only events, whether it’s a mountain bike festival, whether it’s three-day clinics, I’ve been to the Betty Bash in Denver. And it’s such a great environment for women to excel in. And I love at the Betty bash, they do this thing. It’s called a drag race. And it’s all these guys that might be mechanics or whatever, have a race and they have to dress in drag to be able to race. To me, you know that having fun with the guys that are necessary, perhaps because their demo drivers, whatever, but the fact that they still find a way to include them so that they’re not totally ostracized, but yet they find a fun way to include them. And I feel that that was probably four years ago that I went to that but I think if I went back to that event today It would be awesome to see more women demo drivers more

Laura Neighbors 20:05

Yes, mechanics.

Lisa Cramton 20:08

Yes. And I’m seeing that more and more and I think that that’s been because of women’s clinics because of starting them younger on bikes and that is all going to be a result that we’re going to see increased in our industry. And I think that’s powerful for the industry, not just women themselves, but in bike shops, seeing that in bike shops and see more women hopefully working in bike shops, because I feel like sometimes that’s a tough one.

Laura Neighbors 20:38

Yeah, I agree. And a struggle I’m having right now is helping the men understand that we’re not leaving you out. This isn’t you know, I don’t hate men. I’m, I’m married to a wonderful man that I love. I have a lot of great male friendships. That that it’s I’m not anti-man but We need our space and we need our time with each other because what I get from my female relationships I cannot get anywhere else. Simply because they are women. And I’m lucky that I know my husband understands that and I understand he needs the same thing. That it has been a bit of a struggle too, to get people to understand that you know, and but I, I won’t stop I’m going to keep on, keep on doing my thing and not whether they understand it or not, because I know how important it is and I know that the vibe when it’s just women is completely different.

Rachelle Schouten 21:45

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Lisa Cramton 22:26

So do you think in your area Do you see more women working in bike shops to just show a high we’ll get to that

Laura Neighbors 22:34

I do, I think I mean, honestly, and I don’t know the statistics but I’ve seen I would say just in the past three years in the Austin area, at least more women working in shops, and more female mechanics as well. Um, yeah, we really I know we have four shops in Austin and we have female mechanic Female managers, of course, females working on the sales floor, kill Abel. I mean, he’s a huge advocate for women and he will promote them and put them in positions of power and I love that about him. No, I can’t use some of that. Some of that might be him, you know, just who he is. But I feel like I’m seeing that in other bike shops as well.

Lisa Cramton 23:28

I do too. I feel it’s been a little slower to come to the mountain towns. But I also feel that the demographic you know, mountain towns are predominantly male. Anyway, I see that ratio you know, I think when I first moved to Crestview, 33 years ago, it was like 12 to one and the bike shop, that I eventually worked in sold t-shirts that said, you don’t lose your girlfriend, you lose your turn. I always thought, well, that’s changing, you know, at least now it’s probably more like four to one now. Women, the men

Laura Neighbors 24:01

Right.

Lisa Cramton 24:01

In town, in general. So it’s a smaller demographic, you know, but I also feel like we have some great, great mentoring in Crested Butte and I’m very lucky to live here because we do have a lot of really strong women and women that you know why no one I got out of the valley, I had no clue what I’d been a part of going through the history of mountain biking here in Crested Butte and I went and worked at Crankbrothers. And that was very eye-opening, going from Crested Butte to the LA industry how my how things have changed and that was in 2010. And, and, and then working at pivot cycles and seeing being the first woman to work at pivot besides the owner’s wife, to now having one point we had almost as many women as men there, it’s changed a little bit as to how it’s grown. But even being in that, you know, not just the face the bike shop, but being in the industry on the backside and seeing it grow there. We have two or three women that are picking parts at Pivot and that’s not something that’s been in the past and so I like to see this integration in this empowerment and see it grow and I know that we have a women’s 10 person team at epic rides old Pueblo, how awesome is it to have that all women’s team and I want to reiterate what you have what you said is it’s not you know, not a man-hater. I’m not any of that but I just want to see women feel like they belong in the industry. And I know there’s I was at an IBD summit once in this guy stood up at the IBD summit and said how he didn’t know why dressing rooms were so important. We were talking about dressing rooms and how they need to be nice and stuff. And he said I don’t know why. My shop’s my storeroom. Nobody ever used it. So it’s just my storeroom. And I just thought that is crazy. Obviously you don’t you know, go there. I heard of Right. And I heard a statistic, I don’t know, probably 10 years ago, that 68% of the purchases in the bike industry were by women. So why was that statistic so high, but yet, we weren’t represented, you know, and 10 years ago, we didn’t have a lot of women’s bike brands and things like that available for shops to buy or to buy into. So that’s, it’s To me, it’s very impressive to see how that’s grown.

Laura Neighbors 26:29

That is something that I feel like bike shops need to really pay attention to as well because even if women aren’t in the shop, buying a bike, they still have most of the buying power. Yeah. I don’t know how many men have been like, I’ve got to check in with the boss, you know? Yes, where they buy whatever. So I mean, we have to focus we’ve got to start focusing more on women. It is a male-dominated industry but it is changing just slowly.

Lisa Cramton 27:04

Absolutely. And I think it’s people like you and other women that work in bike shops you know, keep charging, keep doing what you’re doing and it just knows that how important it is to introduce people to be out in the woods or wherever you choose to ride your bike, back road, ah, you know, road bike, whatever. There’s something not just for women, for everyone. For kids. It’s very freeing. I love seeing kids out riding and seeing the backcountry. We had a kid in the Nikah race down in Arizona, who was out racing and a bear ran in front of him on the court.

Laura Neighbors 27:42

Oh my gosh.

Lisa Cramton 27:44

And it was funny, but interesting and scary and all those things, but the kid happened to be from the city of New Mexico, which I’m sure that’s not the first time you’ve seen a bear. So he knew to stop and let the bear go on his merry little way and then he got back on his bike and nobody knew about it until he casually mentions to his dad that he saw this pair now what if it would have been an interview next kid that had that experience? You know what, that has turned him off from cycling forever? Or would it enhanced his experience? Do you know? Because it enhanced mine.

Laura Neighbors 28:20

I don’t know if would have enhanced mine, I am going, to be honest.

Lisa Cramton 28:25

it it’s a different experience that different people have and you never know what’s going to turn the light bulb on for somebody, I guess is my point.

Laura Neighbors 28:32

Yeah, I wanted to go back to NICA and Little Bellas was something that I love about these programs. And I’ve seen it over and over again. It brings kids together that you know, might not have ever met, and it. I feel like the bicycle really levels the playing field. Maybe you aren’t a basketball player or a cheerleader or soccer player that you can ride a bike and I think that’s beautiful. Everyone can ride a bike and getting them out, you know, off the screen off their phone in the woods and I people that are listening, I promise you if you get a kid on a bike out in the woods, they will start telling you their life story. Yeah, we’re talking. And it’s, it’s magic. It really is. And it’s a beautiful thing. Yeah, I just I love that, that the bike can do that. It can. It brings people together. We have a club, a bicycle sports shop club, and it brings people together from all walks of life that literally would have never met each other or hung out. They all come together and ride bikes. So bikes are awesome.

Lisa Cramton 29:47

I heard a while back that that road biking was the new golf for corporate meetings. Have you seen anything like that? Have you heard of anything like that?

Laura Neighbors 29:57

We do that sometimes. I do. A manager that works for us. And she will invite other managers to go for a bike ride. And they have their meetings like that. And a lot of people here in Austin are doing that. I love it. I think it’s great.

Lisa Cramton 30:15

I think it’s, you know, again, it’s outside it’s feeling the wind in your hair and, you know, bugs in your teeth and anything that gets people out, I think is pretty awesome. What’s… Do you have a favorite childhood memory of your own on your bike?

Laura Neighbors 30:32

Oh my gosh, I do. I am smiling so big right now. Yes, my sixth birthday. I was in kindergarten. And let me back up. There was a bike that I had wanted forever. I live in a small town in tech in North Central Texas, bottom Texas. And there’s a little hardware store that we would drive by every day and there was a bike in the window that I, oh my gosh, I would just have my face pressed against the car window looking at this bike, and my dad would take me in and I would look at it. And so on my sixth birthday, my dad picked me up from kindergarten and purposely drove by that hardware store. And there was no bike in the window. And my heart was broken. I’m like, great. Someone bought that that beautiful banana seat bike, that blue bike, and I mean it just like, Huh, just and I can still remember the windows were down and the wind blowing and I was just like, devastated. While we drive, we pull into the driveway of our house and that bicycle is sitting in the front yard. It had a kickstand, of course. So there she sat and all her beauty had a blue bandana. See, I remember and the bike was blue and orange and it sparkled had the beautiful white basket with the three daisies on the front. And we spent the rest of the afternoon-evening. That was my first big girl bike that didn’t have training wheels. So he chased me up and down the street. But yeah, before dark, I had it I was writing and I have been hooked ever since. So that is my favorite memory. I will always remember that and cherish that.

Lisa Cramton 32:37

Do you think Strider bikes have changed the bike industry?

Laura Neighbors 32:40

Yes. Yes, I do. Again, I don’t know. Like I don’t know the numbers. Maybe they haven’t changed the industry as much as they’ve changed. The learning curve for families that choose to go that route. I think it’s amazing. I’ve seen so many kids go straight from a Strider to a pedal bike and have no problems. I wish they would have been around when I was young but right. Yeah, I think they’re amazing.

Lisa Cramton 33:11

It impresses me how quickly it gets. I feel like kids are starting younger on bikes because of the way younger,

Laura Neighbors 33:18

way younger but again, it’s the families that choose to invest in that the time, you know, to get their kids out on a bike. But yeah, the learning curve is way shorter because they’re going from a Strider to a pedal bike and yeah, I see kids very young, I mean, five and under. On terabytes, there’s some tiny but they’re peddling. It’s amazing. I love it. They’re shredding. They are they are. They are so fun to watch them.

Lisa Cramton 33:51

Like in a pump track or in a you know, an environment like that on those bikes and you thought Oh, those are really good for that. But then you see some kids shredded bike park. And there are videos out there people that just is a time suck for me watching kids on Strider bikes, and there’s so there’s a few different kinds of Strider bikes out there, but I really think it’s getting, I think it’s maybe the kids that don’t have a great balance there. It gives them a fighting chance maybe to bike a little bit quicker, and know that there is nothing they can do. Which brings me back to the whole NICA thing being a non-drop sport. You know, anybody can do it. And there are kids in the city that I have talked to, in my experience at Nike races that had never ridden a bike before. They’d never ridden a bike off the tape before

Laura Neighbors 34:44

Right, right.

Lisa Cramton 34:45

How magical is that? to change their lives that way to open up this whole other world for them. Again, away from screens away from you know, you can’t text while you’re on your bike. Thank God.

Laura Neighbors 34:59

No, you have to learn to communicate with people. With your, you have to use your words and I’ve literally seen a there’s a kid that I coached. And he was in high school it was coaching for NICA. And when he began the program, he couldn’t even talk to anyone. He wouldn’t make eye contact. And by the end, you know, a few months later, he was joining in the group talking and being a part of everything. And it was amazing to see that transformation.

Lisa Cramton 35:33

I have a similar story. There’s a kid in the NICA league down in Arizona who has late first race, he was dead left his first freshman season and by the time he was a senior, he lost over 100 pounds. He was second overall in varsity. And don’t make me cry. He’s so special to me. He just finished fourth at college NATs in the short track race and Kodiak, at a National Collegiate race and it’s changed that kid’s life and I think that That’s another great night, a topic that we could talk about for hours. But I think this year at Worlds, we were finally contenders as a country again because of NICA, and that seeing those kids, you know, Katie, Courtney, and you can maybe talk more to the road bike side of things. And I can, I don’t know, but I’m just seeing this, the level of competitiveness that came out of NICA in this country and in just more kids in general, being on bikes has also brought more adults into the sport, because I think the parents are seeing their kids having fun, and then the parents are saying, maybe I should try this too.

Laura Neighbors 36:40

Right. Right. I agree. I agree. But, you know, the caveat to that is, it doesn’t always have to be about competition. And that you, you can just ride a bike for fun. And I love that in Nika and little Bella’s. We teach that as well. Just you can ride simply for enjoyment. That’s a huge aha moment for me that’s taken years. I had major back surgery about three years ago and thought I would be off the bike forever. And I was ready to sell my bikes. I was depressed. I was like, I was awful. And, you know, of course, I’ve, I’ve healed Time heals. And when I was able to finally ride again, I was a shell of what I used to be. And because I had raced before and had some success, and I, that I, you know, was like I want out of the bike industry as I have nothing to offer. What could I possibly offer if I’m not a badass racer, and I took time, and I mean, there was just a huge shift in me emotionally and I’ve learned That I have so much more to offer now than I ever did before? Because I’m focused on different things. I’m focused on being an advocate for women and kids and just teaching people how to ride a bike and being a part of their journey. It’s different for everyone. Some people start riding, because they need to lose weight and for health reasons, some people ride because, you know, it’s therapy, they’re depressed, or they have a goal of, you know, they want to do a triathlon or a charity ride, or just ride with their kids. And I feel like it is an honor to be a part of that journey with them, whatever it is, and for me that that has been the most important work I can do is empowering people and teaching them that they can do more than they thought they could.

Lisa Cramton 38:59

I agree and Think of bicycle because it’s easier on the body. And it’s one of those things that kids, not all kids, but most kids know how to ride a bike. And I feel like most adults know how to ride a bike. But I’m shocked a lot when I go to the city. How many people don’t know how to ride a bike, that that is something that is easy on their bodies for recovery. It’s something it’s one of the first things that physical therapist puts you on when you’re recovering from an injury from a wide variety of injuries. And I have also seen when spinning first started, how many people went from spinning class two riding outside?

Laura Neighbors 39:38

Right, right. And, know, it’s funny, I don’t ride my bike for exercise.

Lisa Cramton 39:45

right?

Laura Neighbors 39:47

Yeah, it’s therapy. And it’s just really fun and I love it. I’m glad that exercise is a byproduct, but nothing, in my opinion, makes you feel like Again, as much as riding a bike, I’ll be in the worst mood, just really crabby and I’ll get on my bike and all of a sudden have just a big goofy smile on my face.

Lisa Cramton 40:11

right, for no reason

Laura Neighbors 40:13

Yeah. Magical.

Lisa Cramton 40:16

How many bikes do you have?

Laura Neighbors 40:20

Um, I say four and a half because my husband and I share our little Sunday bike. So for bikes for that. Well, it’s always it’s not a tandem that you share. No, no. Oh, gosh, no, I could never do that. Never.

Lisa Cramton 40:43

Oh, well, let me just say that I have tried. Thank God it got stolen. I think we call it our divorce papers. We call them the divorce papers.

Laura Neighbors 40:56

That’s what I was about to say. I just don’t think I could give up that control Yeah, I just want to ride a bike by myself or you know just to be a party only on the bike.

Lisa Cramton 41:10

Ours was our it’s not really a bar bike but it was a bike we had we lived in LA and we would use it to go out to eat for dinner or whatever in our neighborhood and in the husband would try and drive from the back. And so then I would say that I would only ride in the back and you know, I was only a town bike by God. I don’t know how those people do. Like there was a couple that did the tour divide from Canada to Mexico on a tandem and one God loved him. I don’t know how much longer for that they lasted but God loved them and I just man like that that had to not only be an epic experience but an epic challenge. Epic in so many ways, but there’s also, you know, that brings up In my brain, because it’s a dangerous neighborhood, it brings up the whole thing of bike touring with your family. I mean, God, I wish that I could have done that with my family. But since no one, ride bikes, family, that wouldn’t happen, but what an amazing experience or thing to see families do today.

Laura Neighbors 42:18

Oh, I agree. I agree. I there are so many things. I wish I wish NICA would have been around as well when I was a kid. But yeah, the bike touring, I think that that’s an amazing way for families to experience bikes together and again, get out of the house away from the screens and talk to each other.

Lisa Cramton 42:40

Yes, it’s, it’s very, again, empowering as a family, but showing the kids that they can do it with the adult and they can be competitive. And I have a family friend that there’s four of them and they’re all out. Basically she’s homeschooling them from the camper and to say See her posts on different social media of the things that they’re experiencing as a family traveling around in this camper are just beautiful to me and it’s very, very impressive.

Laura Neighbors 43:13

Yeah, that is amazing.

Lisa Cramton 43:16

So what do you feel is the biggest influencer right now in the industry? Besides I mean, we’ve talked a lot about kids and women. Do you feel like there’s something else that’s a big influencer? I think leading by example showing the lifestyle myself it’s the greatest influencer I can be for the industry is going out and maybe you know, I always give when I’m done with my bikes, I always give them to somebody, I don’t sell them. I typically if I could get rid of them, that’s the other part of that whole equation. But if I have a bike that I feel needs to be rehomed, I try and give it to somebody that I don’t think would normally have a bike to influence or get them to be out on a bike?

Laura Neighbors 44:00

That that is awesome. Wow. I’m really impressed. I do that with clothes I collect everyone it seems like in town knows that I collect old, not old but sometimes brand new sometimes gently use cycling, gear: bibs jerseys, shoes, pedals, sometimes bikes and I try to make sure if there’s a NICA team that needs things or just a person that needs things, I give those away.

Lisa Cramton 44:37

We have clothing, drive it at Pivot where all the employees bring in their gently-used things and we take them to a NICA race and to see these kids, I mean, holy cow on real like flies on something stinky they even the ones that have some things, you know, we’ll find something in there and then you’ll see him wearing it at the next race and the next race. And and I think that that’s how we can share the love a little bit, you know is finding things like that that we maybe don’t need or that are sitting I also have a thing where I want to somehow get a racer in a different NICA league to donate a bike as a fundraiser for that Nika league. How can we encourage these racers to give it back and to complete a circle somehow, to a kid and neither there’s just there’s got to be ways out there to my other big idea is the cops shops, how they get rid of all the bikes that they find on the streets. Is there some way a NICA coach or a NICA somebody can get in there or even somebody like you that has a club, get in there before they get rid of these bikes somehow and maybe they donate some of those bikes to a league in need of a team in need. You know, if there is something that’s in decent shape and not trashed,

Laura Neighbors 45:59

I would just like to encourage any, any woman that is thinking about riding a bike to go for it and don’t let anything. Stop her. Don’t. Don’t let lack of knowledge be the reason that you don’t ride a bicycle. Don’t let the way you look or the clothes you have or the bike you have to keep you from it because what you will gain is amazing. So go for it.

Lisa Cramton 46:33

Yeah.

Rod Judd 46:42

This has been Bicycle Retail Radio by the National Bicycle Dealers Association. For more information on membership and member benefits, join us @nbda.com

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.

Learn more about the benefits of being a member and join now.

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