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The Big Gear Show Evolves for ‘21, Offering an Outdoor, Experience-Driven Event Like No Other Show

Last week, The Big Gear Show announced their new dates, location, and format for 2021, offering a unique experience-driven format for buyers and makers. 

The bike and outdoor focused show was scheduled to debut this year and will now take place August 3-5, 2021, in the beautiful outdoor playground of Park City, Utah. The demo component will be fully integrated into the experience, with social distancing managed on the trails, roads, and chairlifts. The show will feature a curated group of 500 retailers and 250 brands across the cycling and outdoor industries. It’s quickly filling up, with only 120 retailer invitations remaining.

The Big Gear Show has worked hard to take COVID precautions and safety measures into account when pivoting to the new format. There will be no consumers attending in-person in 2021, as keeping the show limited strictly to buyers, sellers, and media will ensure the safety of all attendees. Keeping the show entirely outdoors gives ample room for social distancing for all attendees. 

Additionally, moving the show to August avoids any conflicts with retailers being out of their shop during peak busy season in July. We can expect the demand for gear to continue to increase in 2020, after the surge of newcomers to the outdoor space this year. 

The National Bike Dealers Association has endorsed the show and is offering VIP status to the Big Gear Show to the IBD’s compromising America’s Best Bike Shops for 2020, which will be announced in November. Attendees and those exhibiting will have access to new gear-focused resources and education tracks, with the intention of supporting the modernization and expansion of the cycling specialty retail business. Finally, the cost structure remains affordable for exhibitors and invited retailers will receive travel reimbursements based on the amount of time they spend at the show.

“The NBDA and our 600 members proudly endorse The Big Gear Show, the only national show for the outdoor industry,” said Kent Cranford, Board Chair of the National Bicycle Dealers Association. “The Big Gear Show team clearly sees the importance of specialty retailers by providing us with an exciting experiential buying and educational event. This B2B format is long overdue and we now feel we have the perfect partner going forward.”

To learn more about the show, visit www.thebiggearshow.com and read more about the news from Bicycle Retailer’s article, Endorsed by the NBDA, The Big Gear Show Announces New Date, More Details.

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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