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Do Epic Shit.

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This episode’s guest is Sonya Looney, World Champion Professional cyclist, health coach, podcaster, keynote speaker, a current brand ambassador for 10 brands as well as owner of company, Moxy & Grit. Sonya is one of the largest social influencers in mountain biking in America, partnering with brands to generate new leads, create content and credibility, and devise marketing strategies. She has raced in over 20 countries and has over 25 career wins and course records in 11 countries. One badass human. With a passion for marketing, branding, nutrition, and overall wellness of body and mind, this conversation should leave you ready to pop the lids off your social media marketing and take your content and credibility to the next level.

Support the show

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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