Making Cycling Fun for Children
This episode’s guest is Jerry Lawson, Chief Frog at Frog Bikes, the award-winning manufacturer of premium lightweight kids’ bikes. An ambitious strategic international business director and a retail professional with a proven record of delivering results, Jerry founded Frog Bikes with his wife, Shelley Lawson, after a fruitless bicycle hunt for their own two children inspired them to leave their corporate careers behind and create bikes just for kids. They set about creating quality, lightweight, and affordable kids’ bikes and nine years down the line Frog’s child-centered approach has earned them global accolades and industry awards for innovation and design. Listen as we get to know the brand, vision, and how they continue to excel with thriving partnerships and relationships with over 1,800 retailers worldwide.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
