Supporting Diversity and Growth in Our Industry

BRR - Benita Warns


This episode’s guest is Benita Warns, co-owner of Midway Bicycle Supply. Midway specializes in sales to very small bike shops, including non-profits and other operations that often can’t get accounts with other distributors. Warns and her husband Michael also operate a volunteer-run bike shop of their own, Mr. Michael Recycles Bicycles. Midway, which incorporated in 2013, stocks products from Kenda, KMC, UNO, Co-Union, Wald and others. Unlike some distributors, Midway doesn’t require a brick-and-mortar location or landline phone. Midway requires that its wholesale customers have liability insurance and some form of business incorporation or a fiscal agent and have a state tax ID number. Listen in as we get to know more about Midway, the Warns and how they support diversity and growth in our industry.

Support the show

NBDA LogoThe NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.