NBDA Continuing Education
Continuing education and specialty knowledge can help boost the profitability of your business.
The NBDA offers its members several courses throughout the year to enhance your knowledge and further develop your skills. Whether you are learning about new trends in retail or simply recharging your batteries, we are here to help!
SERVICE TRAINING
Leveraging What You Own: Maximizing Rider Engagement and Profit Through Your Service Department
Duration: Four 60-minute sessions
Dates: Watch for more dates
Fee NBDA Members: $100 USD
Fee Non-NBDA Members: $200 USD
Description: This 4-session course will guide bicycle retailers through specific areas within their service center that have the opportunity to drive rider engagement while simultaneously driving your profitability. Topics include service menu, the physical space layout, intake, efficiency, production, and staffing.
SALES TRAINING
Curating Your Rider’s Experience: Selling Services to Personalize the Individual Rider Experience
Duration: Four 60-minute sessions
Dates: Watch for more dates
Fee NBDA Members: $100 USD
Fee Non-NBDA Members: $200 USD
Description: This 4-session course will guide bicycle retailers through selling services to personalize the individual rider experience. Topics include metrics to measure continued engagement, how to focus on services during the sales process, and experiential and support services. Time will be given after the session for Q&A or interactive sessions.
SALES TRAINING
Selling the Experience of the Bicycle: Using the Sales Process to Connect With Your Rider and Understand the Experience They Want
Duration: Four 60-minute sessions
Dates: Watch for more dates
Fee NBDA Members: $100 USD
Fee Non-NBDA Members: $200 USD
Description: This 4-session course will guide bicycle retailers through using the sales process to connect with your rider and understand the experience they want. Topics include metrics for measuring sales success, how to keep the rider engaged, and how to close the sale. Time will be given after the session for Q&A or interactive sessions.
LEADERSHIP TRAINING
Hiring, Company Culture, and Employee Retention
Duration: Four 60-minute sessions
Dates: Watch for more dates
Fee NBDA Members: $100 USD
Fee Non-NBDA Members: $200 USD
Description: This course of 4 one-hour sessions will guide bicycle retailers through the many steps of recruiting, training, and retaining a staff that achieves success because is engaged and aligned with company values and vision. The classes will be a combination of a presentation by the instructor and a seminar format. This will allow participants to have some of their own specific challenges addressed if they want. There will be discussion questions distributed to participants prior to each session.
