The next generation: building your customer base with NICA!

In the midst of economic challenges, bike retailers are searching for ways to engage and retain customers and community. There are three things that keep people engaged in cycling and shopping at local retailers: a community of peers and friends, organized programming to provide opportunities for riding, and equipment that keeps up with their progression. NICA (National Interscholastic Cycling Association) provides key community and programming in 32 leagues, producing thousands of new and lifelong cyclists all across the country. The question remains: how does your shop reach these customers?

Join NICA’s VP of development and partnerships team for a short webinar to learn why NICA’s community of athletes, coaches, families, and leagues are some of the best customers you’ll ever encounter in the cycling industry. Learn proven strategies that have helped retailers like you build win-win relationships with NICA teams and leagues, and how your shop can be a part of the movement to get #MoreKidsOnBikes!

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.

Learn more about the benefits of being a member and join now.