NBDA Launches “Women in the Bicycle Industry” (WIBI) Program to Empower, Connect, and Celebrate Women Across the Cycling Industry

The National Bicycle Dealers Association (NBDA) is proud to announce the official launch of Women in the Bicycle Industry (WIBI) – a powerful, multi-faceted initiative designed to support, elevate, and connect women working in all areas of the cycling industry.

With an emphasis on mentorship, professional development, community-building, and celebration, WIBI will serve as a cornerstone for building equity, increasing retention, and creating new opportunities for women in retail, supply, education, advocacy, product development, and more. “WIBI is about creating intentional space for women to thrive, lead, and shape the future of our industry together.” said NBDA Programs Developer Megan Schmidt.

“The bicycle industry benefits from a wide range of perspectives, and not only supporting but championing women across all roles is essential to its growth,” commented Brett Lang, Co-Founder of WIBI Sponsor Ikeono. When we invest in a more inclusive and equal industry, we not only create better opportunities but also foster stronger, more resilient businesses and communities. Ensuring that women have a seat at the table isn’t just a social responsibility—it’s a smart, necessary step toward a more innovative and representative cycling industry.”

Program Pillars Include:

• Biannual Virtual Job Fairs (first event: July 15, 2025) to connect talent with opportunity.
• Quarterly Virtual Meetups, beginning July 10, for candid discussion, community connection, and inspiration.
• Annual In-Person Gatherings kicking off September 2025, including rides, panels, and celebrations Date/location TBA
• Dedicated Communication Channels (email, Facebook, WhatsApp) to foster ongoing dialogue and connection.
• Community Perks like mentorship matchmaking, exclusive webinars, monthly spotlight features, and a curated resource library.
• The program is open to all women in the bicycle industry, regardless of NBDA membership, and aims to be both inclusive and action-oriented. Participants and supporters can sign up via a dedicated form on the NBDA website starting today.

WIBI is Powered By Partnership

Industry brands are invited to support through event collaboration, job submissions, and mentorship involvement. Interested organizations can add their logo as a partner and actively participate in shaping a more equitable future for the cycling world.
Contact: megan@nbda.com for more information.

Get Involved

• Sign Up for WIBI Outreach: Join our growing community of women in the cycling industry.
• Brands, Retailers & Organizations: Submit your job openings
  Participate in our upcoming Job Fair and support industry diversity.
• View our full schedule of virtual and in-person WIBI events. See the calendar here
• Visit our website to learn more, sign up, or get involved.