30 Years of Perspective: Industry Lessons and Vision with Rob Kaplan

Today we sit down with Rob Kaplan, Head of Sales and Marketing at Bulls Bikes USA. With over 30 years in the cycling industry, Rob is widely respected for his thoughtful leadership and big picture vision.

He shares insights from his extensive career, his current work at Bulls, and offers valuable guidance for retailers navigating today’s challenges and ebike opportunities in bicycle retail.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.