NBDA Welcomes New President Heather Mason

The National Bike Dealers Association (NBDA) is excited to announce that Heather Mason will lead the NBDA as president beginning February 8, 2021. The NBDA Board of Directors selected Mason after an open search to fill the role.

“Heather brings an impressive range of experience, but her commitment to the industry and her passion for supporting and strengthening independent bicycle retailers made her a stand-out candidate,” says Board Chair, Kent Cranford.

Mason’s career has touched nearly every role in the cycling industry, including bike shop owner and manager, professional athlete, retail columnist and author, and national level supply executive.

“Cycling is my passion and the industry is my family. I’m honored to serve independent bicycle retailers and fuel their growth,” says Mason. “We’re facing a lot of challenges as an industry along with a surge in consumer interest, and maybe it’s cliche, but we’re in this together. That’s what being an NBDA member is all about.”

Mason’s strategic vision includes expanding the NBDA’s training and education resources for both experienced and prospective retailers as well as certification and accreditation programs that empower owners and employees at all levels to grow their shops and their careers.

“I intend to lead by example by building authentic relationships and trust with NBDA members. Five years from now I want to walk into a room filled with happy successful retailers who have enjoyed years of support from our organization.”

For access to exclusive resources and support, join the NBDA or renew your membership online. Visit NBDA.com to take advantage of the many free resources available to everyone, including the educational podcast, Bicycle Retail Radio.

To learn more about Heather Mason or request an interview, contact her directly at heather@nbda.com.

Questions about joining the NBDA? Contact Rachelle Schouten, Development Director, at Rachelle@NBDA.com.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.