NBDA Retailer Excellence Awards

The NBDA Retailer Excellence Award (REA) celebrates diversity and excellence in bicycle retail. With a focus on inclusivity, the program unites retailers, suppliers, industry organizations, advocates, and consumers in identifying and highlighting exceptional bicycle stores across North America. Recipients will be acknowledged and awarded not only for their excellence in retail but their integrity, inclusiveness, spirit, and commitment to grow ridership.

Welcome to REA 2024- “Retailer Battle” Edition

2024 National Bike Dealers Association Excellence Award

This year will be a battle to run profitable businesses and the NBDA, and our REA award are here to help!

All participants will get education and guidance though the NBDA, peer groups and program sessions. Participants will be challenged to increase KPI’s, get staff energized, organize events, get riders in the door, ask individual communities for feedback, and get in the news- all focused-on crushing goals and being excellent. The NBDA is thrilled to jump in the ring with your support and challenge our community to win the “retailer battle” – thanks for coming along for the ride!

Award Categories:

More than an Awards Program:

  • Retailer Education- dedicated NBDA staff and program materials centered around using KPI’s and understanding financials to improve profitability.

  • Peer Programing- aimed at helping you deliver excellence in retail and maximize your KPI’s

  • Interactive marketing materials to engage your community to nominate your store for People’s Choice Award

  • Industry recognition of your commitment to Retailer Excellence

  • Multimedia resources provided to winners to broadcast your achievements to your community

  • Opportunity to purchase an evaluation from a Secret Shopper complete with a comprehensive report of their experience

Everyone should take advantage of using a secret shopper.  Having an unbiased person come in and evaluate your shop is priceless.  The results from my secret shopper showed me that we weren’t suggesting add-on items for even simple purchases such as tubes.  Why weren’t we selling tire levers, patch kits, and air supplies when someone came in and bought a tube?  This has been corrected.

Photo of a retailerJohn Robinson, Johnny Velo Bikes

Who can participate?

  • All specialty bicycle retailers across North America

  • NBDA membership NOT required

  • Suppliers/Vendors/Industry Organizations – Participate by encouraging retailers to apply or by becoming a Sponsor

  • Sales Reps – Participate by encouraging retailers to apply

  • Employees- Participate by providing feedback on your shop

  • Consumers – Vote for your favorite shop for People’s Choice

Why participate?

  • A forced, in-depth analysis of your business practices that you can continue going forward

  • Gain valuable insights and takeaways from other retailers 

  • Gain valuable insights and takeaways from your staff

  • Strengthen the industry by showcasing your personal retailer excellence. 

  • Show staff, suppliers, and consumers alike your commitment to and receptiveness of continuous improvement

  • Because it’s important – show your support for the bicycle industry 

Do I need to pay to participate?

  • NO – the application is absolutely free.

  • Optional fees include: Secret Shopper, upgrade to award plaque, travel to Winners Announcement at the NBDA Retailer Summit.

     

What Do I Get?

What does the application process look like?

The 2024 battle has begun! The Retailers of excellence will be announced in May 2024. Stay tuned!

Retailers work on components that include the following topics:

  • General Retailer Information
  • KPI Data Tracking and Analysis
  • Peer to Peer learning at 4 Virtual Program Meetings
  • Employee Feedback
  • People’s Choice Feedback
  • Community Involvement via organized events
  • Retailer Recognition via press inclusions

How are the winners chosen?


Each portion within the program will be allotted a certain number of points based on content. The application point total will be compared against the total points available for your final application score. Full details can be found within the application.

The applications are judged anonymously (shop names are replaced with numbers until final scores are given) by NBDA President Heather Mason and NBDA Program Operations Jodi Hall.

Thank you to our 2024 NBDA Retailer Excellence Awards Sponsors!

Platinum Sponsors

Marsh & McLennan
Citrus Lime
CABDA

Silver Sponsors

Upway
CABDA

Bronze Sponsors

Frog Bikes
Human Powered Solutions
Bike Flights