NBDA Retailer Summit

Bentonville, Arkansas | May 22-23, 2024

The NBDA Retailer Summit is an educational event designed to unite leading retailers and suppliers to formulate best practices that will drive specialty bicycle retail forward, leading to long-term profitability and success. The event features organized panel discussions and thought provoking presentations around key topics impacting our industry today.

The NBDA greatly values the importance of deeper interpersonal connections, and the Retailer Summit is designed to be a catalyst to ensure you meet the right people who know the bicycle industry, respect your business, and want to help you grow both personally and professionally. Prioritize your business with the NBDA through networking, engaging with panelists and speakers, problem solving with attendees, and ample riding time on world class trails.

Main Stage Sessions

 Opening and Closing Keynotes, Captivating Timely Speakers, Industry Panels, Retailer Stories

Summit Sessions

Smaller breakout sessions with interactive presentations, discussions, group training, workshops, & Q&As.

Connect with Speakers, Live Music, Build Relationships, Exclusive Activities, Group Rides, Space to Converse

Special Events

Enjoy Live music by Will Gunselman, Move Premier Flanderien, Meet and Ride with Marley Blonsky, Tour NWACC State of the Art Bike Lab, Special Access Bentonville Bike Fest VIP Party, Early Show Access to Bentonville Bike Fest, and more!

Agenda

The room comes alive as we celebrate connecting in Bentonville.

VIP   _                                  _

Tuesday, May 21, 2024

    _                           _

7:00 P.M. – 9:00 P.M.
NBDA P2/ Industry VIP Event
By invitation only join NBDA P2 Members, Summit Speakers, Sponsors and other VIPs for a cocktail reception networking event at an exclusive location near downtown Bentonville.

Day 1   _                                  _

Wednesday, May 22, 2024

    _                           _

7:00 A.M. – 9:00 A.M.
NBDA Retailer Summit Event Registration Open
@ 21c Museum Hotel Bentonville
8:00 A.M. – 9:00 A.M.
Breakfast, Vendor Expo and Networking
@ 21c Museum Hotel Bentonville
9:00 A.M. – 9:10 A.M.
Heather Mason, NBDA PresidentKeynote- Welcome to Retailer Summit 2024: Getting Down to Business.
Heather Mason, NBDA President shares the organization’s vision for leading retailers to excellence and the vital role the industry and summit event play in fulfilling their mission.
Presented by: Heather Mason – NBDA President
9:10 A.M. – 9:15 A.M.
Kenny Belaey Kenny Belaey’s Official Welcome to the Summit
Belgian trials rider Kenny Belaey, who makes Bentonville, AR his US home base, is a nine-time World Champion and four-time European Champion in Trials. Kenny has a dream to unify the industry through expo-style events and opportunities such as the Bentonville Bike Fest.
Presented by: Kenny Belaey- Cycling Executive Officer at Pedal to the medal llc
9:15 A.M. – 9:30 A.M.
Keynote- Summit Gold Standards
NBDA P2 Program Moderator, Chad Pickard addresses attendees on summit excellence standards, including the importance of participation in both large and small group sessions and the substance and value to gain from the networking sessions.
Presented by: Chad Pickard- NBDA P2 Program Moderator
9:30 A.M. – 9:45 A.M.
Keynote- IBDs – Independent…But Never Alone!
Bike Shop Owner and CABDA Show Director, Jim Kersten shares his passion for the industry and speaks to his mission to give bicycle retailers the tools they need to not just survive, but to thrive! He’ll also identify the changing dynamics in our industry and the threats and opportunities on the horizon that retailers must be prepared for.
Presented by: Jim Kersten- CABDA Expo
9:45 A.M. – 10:00 A.M.

Keynote- Working with America’s Largest Demographic
74% of the United States lives in a bigger body, meeting the CDC’s definition of overweight or obese. Often overlooked as a customer base, the plus size cycling community is growing rapidly, creating both a challenge and opportunity for bicycle retailers and suppliers.
Presented by: Marley Blonsky- Co-Founder, All Bodies on Bikes

10:00 A.M. – 10:30 A.M.
Joe Du BoisInfluenced by: Thinking Time, Courtesy of The Road Less Stupid
Joe, alongside his wife and business partner, have grown their bicycle retail operation into one of the largest independently owned bicycle retail companies in the country. Joe shares his story of his path to Bicycle Retail and leaves us inspired and directed to sharpen our own axe, act and be accountable.
Presented by: Joe Du Bois – Trek Bicycle Stores of Florida
10:30 A.M. – 10:45 A.M.
Vendor Expo and Networking Break
10:45 A.M. – 11:15 A.M.
Industry Outlook
Expert Viewpoints- Bigger challenges need bigger insights. We brought a diverse group to this panel to take a big-picture outlook for the year ahead. Discover key industry trends and opportunities expected to drive change. This panel forces the question, where are we now, and how should we look to the future?
Rob Kaplan                                     Scott King
Rob Kaplan                                                              Scott King
Head of Sales BULLS Bikes USA                     After Market Project Manager SRAM

                                       
Stefan Guelpen                                                      Michael Potter

Head of Global Sales Saris                                Director of Partnerships Bikeflights

Moderated by P2 Program Moderator Chad Pickard.

11:15 A.M. – 11:45 A.M.
Alessandro Pregel E Bikes and the Market Place
Upway emerged in the US market in 2023. Securing retailer trust and marketplace dominance, Upway has transformed the way we look at the business of E Bikes. Alessandro shares a review of the past 12 months, retailer wins, and a comprehensive look at the consumer view of e bikes and lessons from global data.
Presented by: Alessandro Pregel- Upway Sourcing Lead US
11:45 A.M. – 12:15 P.M.
Direct from the Retailers
Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This 30-minute session highlights 3 unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break.

Mark BierottePartner Owner of Unchained Bicycle Garage in Arcadia. A former triathlete and triathlon coach who brings a wealth of knowledge from his background into his passion which has become his work. A certified mechanic from United Bicycle Institute (UBI), a certified suspension technician (UBI), Certified SRAM STU, and Level 1 NICA/SoCal League Mountain Bike Coach.
Focus Service: The importance of creating service packages that fit the client, reviewing work performed and overall simplifying service department and client communications.


Jacob EnglishOwner of Mountain Road Cycles with over 35 years in the industry. Mountain Road Cycles has two locations: Chagrin Falls and Chardon. They are a mid-sized shop that caters to everyone, from high-end custom and everything in between, to kids bikes, to every family and generation.
Backup, forecasting, and foresight:  Navigating industry post pandemic.

Mickey O’Brien– Meet Mickey O’Brien, the entrepreneurial force known as “Laid Back Mickey.” He scaled his first bike shop to three locations in three years before founding a #1 cycle shop specializing in premium recumbent trikes. Through strategic marketing and unwavering dedication to customer satisfaction, Mickey drove unprecedented sales and profit growth, establishing himself as a trusted leader in the cycling community. Cycling to Success: How I Turbocharged Sales and Profits in My Bike Shop

12:14 P.M. – 1:00 P.M.
Vendor Expo and Networking Lunch
Enjoy this box lunch courtesy of Visit Bentonville. Network with Summit attendees inside the event space or take lunch outside.

1:00 P.M. – 4:00 P.M.
Flow Sessions
Afternoon sessions with interactive presentations, discussions, workshops, & Q&As curated for you to build relationships and get first-hand education in the topics you are most interested in. Our 3 session format allows you to choose your orientation on the trail. Select from a diverse lineup of educational opportunities all happening simultaneously across multiple venues.
1:00 P.M. – 1:45 P.M.
Pedaling Prosperity: Growing Your Customer Base through Youth and Family Programs in Specialty Bicycle Retail
Highlighting the significant impact of cultivating youth and family engagement in the cycling community this session will dive into how you can foster inclusive programs for youth and families that will ultimately drive sustainable business growth, enhance customer loyalty, and promote lifelong cycling habits.
Presented by: Scott Fitzgerald- Founder & CEO Pedal Kids USA /  Buddy Pegs Family Bike Shop- Mission-driven to make the world a better place for future generations through outdoor family adventure, whose current focus is on building and growing youth and family bicycle participation through innovative approaches. Top 100 Bicycle Retailer, a stint as Mayor of Victor, ID, Executive Director of a local entrepreneur supporting non-profit, and a member of the faculty at Thaden School in Bentonville, AR are among the experiences that enrich his entrepreneur DNA and passion for change making.

Main Gallery

1:00 P.M. – 1:45 P.M.
Enhancing Rider Experience through the Service Department
By streamlining repairs, offering tailored maintenance plans, and educating staff on personalized customer interactions, retailers can foster loyalty and satisfaction. Enhanced service leads to increased profits through repeat business and positive word-of-mouth referrals, bolstering long-term customer relationships.

Presented by:

Sean OwenSoutheast Technical Field Guide – I support representatives and retailers within the Southeast region with technical education and support to enable them to better serve riders. 20 years industry experience with a focus on technical education in a broad variety of settings from multi location IBD, to bike brands and higher ed.

Dan JenningsMidwest Regional Field Guide Manager – I lead our Midwest teams presence at retail. Our focus is educating and inspiring retailers on SRAM culture, product, and technology. Knowledge is power! 35 years in the bicycle industry including retail, brand representation, and SRAM Sales team lead.

Gallery Three

1:00 P.M. – 1:45 P.M.
Jay Townley U.S. Bicycle Market and Bicycle Riding Participation- Data and Statistics
Bicycle Riding Participation in the U.S. is a significant problem that has been growing for decades. E-bikes have changed the participation demographics and activities but haven’t appreciably changed the fundamental problem. The Bicycle Riding Participation is both timely and essential to the future of the American bicycle business. In this session Jay will review important US Bicycle Market statistics and data analysis, including Bicycle Riding Participation
Presented by: Jay Townley- Founding Partner and Resident Futurist, Human Powered Solutions

PD Gallery

2:00 P.M. – 2:45 P.M.
The Front Lines of Bicycle Retail
Having visited over 1500 bike shops, including nearly three hundred in the past year…Bike Shop Owner and CABDA Show Director Jim Kersten is in a unique position to bring us this report from the front lines of bicycle retail. How are retailers changing their operations to stay afloat during current economic conditions? What are shops doing to adapt to new product trends? What tools and strategies can your business deploy right now to increase margin and drive revenue? Strap in for a detailed briefing packed with actionable insights into specific retail successes and failures from across the country.
Presented by: Jim Kersten, CABDA Expo

Main Gallery

2:00 P.M. – 2:45 P.M.
Supplier perspective on digital channels
Channel strategies for suppliers vary, but there are common themes in how suppliers view the interplay between their branded digital strategies and those of independent retailers. Ryan will share some observations and invite a discussion about how suppliers are getting this right and where there are opportunities to improve
Presented by: Ryan Atkinson – President + Co-Owner, Workstand

Gallery Three

2:00 P.M. – 2:45 P.M.
Transform your Business- Real. Simple. Results. EOS for Bicycle Retailers
EOS is a powerful way to run a small business. It is a simple, proven business system that can help your Bike Shop clarify, simplify and achieve its vision. It does this by looking at your business through the lens of the Six Key Component. Strengthening these Six components is the pathway to take a struggling Bike Shop and make it a great business. This session  will introduce you to the EOS Model and those Six Key Components, as well as the foundational tools that drive success in any business.
Presented by: Tony Steward- EOS Implementor, Owner The Bike Lab

PD Gallery

3:00 P.M. – 3:45 P.M.
Working with America’s Largest Demographic
74% of the United States lives in a bigger body, meeting the CDC’s definition of overweight or obese. Often overlooked as a customer base, the plus size cycling community is growing rapidly, creating both a challenge and opportunity for bicycle retailers and suppliers. Join Marley Blonsky, Co-Founder of All Bodies on Bikes, for a discussion on the unique needs of this community, the work that is being done to meet those needs, and an invitation to participate in a collaborative solution. Both retailers and suppliers are encouraged to join the breakout session, which will directly inform the creation of resource guides.
Presented by: Marley Blonsky- Marley Blonsky is a fat adventure cyclist, co-founder of All Bodies on Bikes, co-host of the All Bodies on Bikes podcast, curve model, advocate and consultant. Marley is fiercely passionate about size inclusion, believing that everyone deserves full access to life-including at work, in sport and at home. Marley’s work is supported by Cannondale, Shimano, RideWithGPS, Osprey Packs, Twisted Spoke CBD, and Shredly.

Main Gallery

3:00 P.M. – 3:45 P.M.
Growing Ridership! – Inspire Riders onto Bicycles and into our Stores
A conversation geared towards retailers and brands to learn how we can grow ridership numbers via the League’s advocacy, Bicycle Friendly America programs and education initiatives. Join an inspirational presentation centering on how the League’s work gets more people on bikes and strengthens local bike culture in cities and towns across the country.
Presented by: Kevin Dekkinga, League of American Bicyclists
Kevin has been raising funds and building support for biking, walking and transit advocacy for more than 15 years, starting with Chicago’s Active Transportation Alliance and now with the League of American Bicyclists in Washington, DC. He loves turning casual riders into daily pedalers and bike enthusiasts into fervent advocates. When he’s not writing membership letters, he can be found planning his next family bikepacking trip or cheerfully pedaling his cargo bike with his two sons in-tow.
and retailer can win from embracing made in America.

Gallery Three

3:00 P.M. – 3:45 P.M.
Mike Fritz It’s Electric! – Safety and Standards
Delve into the latest Bicycle Retailer risk and safety concerns regarding lithium-ion batteries and e-bikes. Gain insights on safe handling, storage, charging, current certification standards, and effectively educating customers on related risks.
Presented by: Mike Fritz: Mike Fritz has spent his entire professional career as an engineer and engineering manager in the bicycle industry.  He started his career at Schwinn in 1973 and has since held engineering and senior management positions at several major bike and eBike brands.  For the last 10 years, he has offered his experience and expertise as a technical consultant to the bicycle industry.

PD Gallery

3:45 P.M. – 4:00 P.M.
Vendor Expo and Networking Break
4:00 P.M. – 4:30 P.M.
Closing Keynotes
4:00 P.M. – 4:15 P.M.
Keynote- Training Tomorrow’s Top Techs
Training Tomorrow’s Top Techs- On a mission to train service technicians for shops across North America, Ben shares how college-accredited courses and professional development can offer solutions for retailer staffing and how retailers can get involved.
Presented by: Benjamin Glenn- Program Director at NWACC Bicycle Technician Program – BIEA accredited
4:15 P.M. – 4:30 P.M.
Heather Mason, NBDA PresidentKeynote- Celebrating Retailers of Excellence
Celebrating Retailers of Excellence- 99 retailers representing 196 doors took part in the 2024 NBDA Retailer Excellence Award. This year’s competition was a battle, asking retailers to improve KPIs, host events, and engage staff and community, all aimed at improving operations and yielding profitability, increased ridership, and sustainability. This keynote will include an announcement of the 2024 Winners.
Presented by: Heather Mason- NBDA President
5:00 P.M.

Optional Activities

NWCCNWCC Facility Tour – Must Pre-Register
Tour the state-of-the-art Bike Lab at the Northwest Arkansas Community College, home to nine bicycle technician classes featuring 12 workstations. The tour includes a brief breakdown of the space, how the program started, and the methods and goals of teaching bicycle assembly and repair.  30 min experience.

Women of Oz Mountain Bike Ride
Leaving from the 21C hotel. Join Women of Oz for a tour of the best local trails. 1 hour, beginner skill.

6:30 P.M.
Networking Open Time
Continue the conversations over dinner with attendees as you wish.
7:30 P.M. – 9:30 P.M.
Retailer Summit After Hours @ The Bike Inn (3400 S. Walton Blvd., Bentonville, AR 72712)
Join summit attendees for continued networking as the backyard comes alive at The Bike Inn. The only cycling-centric motel in Bentonville, AR, that caters to the unique needs of biking enthusiasts, The Bike Inn is the perfect location to connect with other attendees post-Summit Day. Mingle around the firepit, taste local brews, and enjoy live music. 

8 pm- 8:45 pm- Live Music by Will Gunselman

Main Gallery

Day 2   _                                  _

Thursday, May 23, 2024

    _                           _

8:00 A.M. – 9:00 A.M.
Breakfast and Networking
@ 21c Museum Hotel Bentonville

2024 National Bike Dealers Association Excellence Award

NBDA Retailers of Excellence Celebration Mingle
Gather in Summit Main Gallery over breakfast to network with award winners. 

9:00 A.M. – 9:15 A.M.
Peter Henry Keynote- Fire Away: Igniting Action for Bicycle Retailers in 202
The Cycling industry stands on the precipice of a pivotal moment —a moment that demands action, urgency, and unwavering commitment. Now is the time to seize the opportunities before us, to chart a course that ensures the prosperity and sustainability of our businesses. Together, let us ignite a flame of innovation, resilience, and community that will illuminate the path forward for generations to come.
Presented by: Peter Henry- NBDA Board Chair
9:15 A.M. – 9:30 A.M.

Keynote- Making a Living Doing What We Love
Founded in 1992 DeFeet has become the world’s leading cycling sock. Through hard circumstances, the brand has survived and rebuilt the company as an industry leader. Shane shares his tips and passions for doing the hard work and knowing when to pivot.
Presented by: Shane Cooper-Founder, President, and Chief Sockologist at DeFeet International

9:30 A.M. – 9:45 A.M.
Patrick Clapp Keynote-Using the Right Tool for the Job – The Bike Shops of the Future Are Being Built Right Now
The cycle industry has morphed and changed over the years. Bicycle shops are faced with the difficult task of adapting to the constant changes in products, understanding an ever-developing consumer market and being profitable with both their finances and their time. Here, Patrick Clapp of Cycle Retail Solutions Provider, Citrus-Lime will discuss how IBDs have solved these problems in the past and how they can adopt tools and procedures to meet current and future challenges.
Presented by: Patrick Clapp, Account Executive Citrus-Lime

9:45 A.M. – 10:30 A.M.
Building to Drive the Industry Forward
As the largest distributor of bicycle products in North America, Quality Bicycle Products (QBP) navigated the pandemic whiplash by staying true to its core values: Be a True Partner, Create Something Special, Deliver Greatness, Keep the Customer First and Act with Integrity. Learn actionable insights through engaging discussion with an industry leader who vitally connects more than 5,500 independent bicycle retailers with the largest assortment of leading supplier brands.
Presented by: Bill Schouman, VP of Sales at QBP
10:30 A.M. – 10:45 A.M.
Vendor Expo and Networking Break
10:45 A.M. – 11:15 A.M.
Rider Outlook
Expert Viewpoints- Bigger challenges need bigger insights. We brought a diverse group to this panel to take a big-picture outlook for the year ahead. Discover key opportunities to engage new cyclists, and how we can keep current cyclists engaged. This panel forces the question, how do we keep the passion alive?

                                         

Lauren Pickman                                                     Kevin Dekkinga
Co-Founder/ ED Woman of Oz                         League of American Bicyclists

Jay Townley
Jay Townley
Resident Futurist at Human Powered Solutions

Moderated by NBDA Board Member, Owner BFF Bikes – Gillian Forsyth

11:15 A.M. – 11:45 A.M.
Keynote- Protecting the Industry and Retailer for the Future.
Distinguished by  independent research and informed foresight, ULSE has been driving cutting-edge science into practical standards since 1903. Partnering with leading minds and national standards bodies around the world they draw upon an ever-growing body of scientific knowledge from UL Research Institutes and global experts. Together,  they are working with the industry to create a dynamic road map to a safer future.
Presented by: David W. McKnight- Head of Partnerships, UL Standards & Engagement
11:45 A.M. – 12:15 P.M.
Direct from the Retailers
Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This 30-minute session highlights 3 unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break.

Paul TobioOwner of Ryder Bikes in Bradenton, FL with over 25 years in the industry. Ryder Bikes is a single, mid-sized shop that caters to everyone, from the first bike for little ones, to the last one, with everything in between.
Sales / margin: The importance to utilize KPIs to drive your business with a focus on margin opportunities / inventory.  Using data to drive product choices to maximize the sales / margin for the store.

Breanna VanDeHeyOwner of Hostel Shoppe, in Stevens Point Wisconsin, since 2019.  Hostel Shoppe is currently celebrating its 50th anniversary! It has established itself as a premier destination bike shop, drawing customers from all over the country because of its focus on recumbent and adaptive cycling.  It is our mission to empower riders of all ages and abilities to find the freedom and enjoyment cycling provides.
Adaptive Cycling – cater to diverse customer needs, foster inclusivity, and differentiate your offerings, ultimately driving success and helping all in your community.

Andrew Feenstra

Andrew Feenstra– Owner of Cyclesmith with 2 locations in Nova Scotia. Employing an amazing team of passionate bicycle retail professionals, Cyclesmith works with many organizations to help the local community become better including charity rides, hospital foundations, immigration services, and kids advocacy programs.
Bicycle Passion and Covid 19 got us here, what do we do now?  Cyclesmith opened in 1986, and had “regular” growth for many years. We then doubled our sales during Covid, could do no wrong, then reality set in and like many others in the bike industry, we saw margins and sales slump, and expenses go up.  Making the numbers work for Cyclesmith is what our passion is now, and it is working.

12:15 P.M. – 1:00 P.M.
Networking Lunch

Get out and enjoy downtown Bentonville while networking with Summit Attendees.

Suggested Lunch Places:

1:00 P.M. – 4:00 P.M.
Flow Sessions
Afternoon sessions with interactive presentations, discussions, workshops, & Q&As curated for you to build relationships and get first-hand education in the topics you are most interested in. Our 3 session format allows you to choose your orientation on the trail. Select from a diverse lineup of educational opportunities all happening simultaneously across multiple venues.
1:00 P.M. – 1:45 P.M.
1:00 pm- 1:45 pm- The Front Lines of Bicycle Retail
Having visited over 1500 bike shops, including nearly three hundred in the past year…Bike Shop Owner and CABDA Show Director Jim Kersten is in a unique position to bring us this report from the front lines of bicycle retail. How are retailers changing their operations to stay afloat during current economic conditions? What are shops doing to adapt to new product trends? What tools and strategies can your business deploy right now to increase margin and drive revenue? Strap in for a detailed briefing packed with actionable insights into specific retail successes and failures from across the country.
Presented by: Jim Kersten, CABDA Expo

Main Gallery

1:00 P.M. – 1:45 P.M.
Transform your Business- Real. Simple. Results. EOS for Bicycle Retailers
EOS is a powerful way to run a small business. It is a simple, proven business system that can help your Bike Shop clarify, simplify and achieve its vision. It does this by looking at your business through the lens of the Six Key Component. Strengthening these Six components is the pathway to take a struggling Bike Shop and make it a great business. This session  will introduce you to the EOS Model and those Six Key Components, as well as the foundational tools that drive success in any business.
Presented by: Tony Steward- EOS Implementor, Owner The Bike Lab

PD Gallery

2:00 P.M. – 2:45 P.M.
Working with America’s Largest Demographic
74% of the United States lives in a bigger body, meeting the CDC’s definition of overweight or obese. Often overlooked as a customer base, the plus size cycling community is growing rapidly, creating both a challenge and opportunity for bicycle retailers and suppliers. Join Marley Blonsky, Co-Founder of All Bodies on Bikes, for a discussion on the unique needs of this community, the work that is being done to meet those needs, and an invitation to participate in a collaborative solution. Both retailers and suppliers are encouraged to join the breakout session, which will directly inform the creation of resource guides.
Presented by: Marley Blonsky
Marley Blonsky is a fat adventure cyclist, co-founder of All Bodies on Bikes, co-host of the All Bodies on Bikes podcast, curve model, advocate and consultant. Marley is fiercely passionate about size inclusion, believing that everyone deserves full access to life-including at work, in sport and at home. Marley’s work is supported by Cannondale, Shimano, RideWithGPS, Osprey Packs, Twisted Spoke CBD, and Shredly.

Main Gallery

2:00 P.M. – 2:45 P.M.
Mike Fritz It’s Electric! – Safety and Standards
Delve into the latest Bicycle Retailer risk and safety concerns regarding lithium-ion batteries and e-bikes. Gain insights on safe handling, storage, charging, current certification standards, and effectively educating customers on related risks.
Presented by: Mike Fritz
Mike Fritz has spent his entire professional career as an engineer and engineering manager in the bicycle industry.  He started his career at Schwinn in 1973 and has since held engineering and senior management positions at several major bike and eBike brands.  For the last 10 years, he has offered his experience and expertise as a technical consultant to the bicycle industry.

PD Gallery

2:00 P.M. – 2:45 P.M.
Growing Ridership! – Inspire Riders onto Bicycles and into our Stores
A conversation geared towards retailers and brands to learn how we can grow ridership numbers via the League’s advocacy, Bicycle Friendly America programs and education initiatives. Join an inspirational presentation centering on how the League’s work gets more people on bikes and strengthens local bike culture in cities and towns across the country.
Presented by: Kevin Dekkinga, League of American Bicyclists
Kevin has been raising funds and building support for biking, walking and transit advocacy for more than 15 years, starting with Chicago’s Active Transportation Alliance and now with the League of American Bicyclists in Washington, DC. He loves turning casual riders into daily pedalers and bike enthusiasts into fervent advocates. When he’s not writing membership letters, he can be found planning his next family bikepacking trip or cheerfully pedaling his cargo bike with his two sons in-tow.

Gallery Three

3:00 P.M. – 3:45 P.M.
Pedaling Prosperity: Growing Your Customer Base through Youth and Family Programs in Specialty Bicycle Retail
Highlighting the significant impact of cultivating youth and family engagement in the cycling community this session will dive into how you can foster inclusive programs for youth and families that will ultimately drive sustainable business growth, enhance customer loyalty, and promote lifelong cycling habits.
Presented by: Scott Fitzgerald- Founder & CEO Pedal Kids USA /  Buddy Pegs Family Bike Shop- Mission-driven to make the world a better place for future generations through outdoor family adventure, whose current focus is on building and growing youth and family bicycle participation through innovative approaches. Top 100 Bicycle Retailer, a stint as Mayor of Victor, ID, Executive Director of a local entrepreneur supporting non-profit, and a member of the faculty at Thaden School in Bentonville, AR are among the experiences that enrich his entrepreneur DNA and passion for change making.

Main Gallery

3:00 P.M. – 3:45 P.M.

Building to Drive the Industry Forward- Deeper Dive
A follow up to the presentation earlier, this session will give attendees an exclusive space to connect in a smaller group, providing space to ask to follow up questions while further driving takeaways. Learn actionable insights from Quality Bicycle Products (QBP), the largest distributor of bicycle products in North America, through engaging discussion with an industry leader who vitally connects more than 5,500 independent bicycle retailers with the largest assortment of leading supplier brands
Presented by: Bill Schouman, QBP- VP of Sales

PD Gallery

3:00 P.M. – 3:45 P.M.
Enhancing Rider Experience through the Service Department
By streamlining repairs, offering tailored maintenance plans, and educating staff on personalized customer interactions, retailers can foster loyalty and satisfaction. Enhanced service leads to increased profits through repeat business and positive word-of-mouth referrals, bolstering long-term customer relationships.

Presented by:

Sean OwenSoutheast Technical Field Guide – I support representatives and retailers within the Southeast region with technical education and support to enable them to better serve riders. 20 years industry experience with a focus on technical education in a broad variety of settings from multi location IBD, to bike brands and higher ed

.

Dan JenningsMidwest Regional Field Guide Manager – I lead our Midwest teams presence at retail. Our focus is educating and inspiring retailers on SRAM culture, product, and technology. Knowledge is power! 35 years in the bicycle industry including retail, brand representation, and SRAM Sales team lead.

Gallery Three

3:45 P.M. – 4:00 P.M.
Vendor Expo and Networking Break
4:00 P.M. – 4:45 P.M.
Closing Keynotes
4:15 P.M. – 4:30 P.M.
Keynote- Enhancing the Rider Journey
The Ride it Daily Extended Service (R.I.D.E.S) Program has changed the way we do businesses. Easily boosting customer satisfaction, loyalty, and overall cycling experience, soon all retailers will find it easy to increase profits while solving the needs of all customers.
Presented by: Frank McMillan- Ensure Protect
4:30 P.M. – 4:45 P.M.
Heather Mason, NBDA PresidentKeynote-  Brass Tacks- Closing Remarks on the 2024 Bicycle Retailer Summit
Presented by: Heather Mason, NBDA President – NBDA 
5:00 P.M. – 6:00 P.M.

Optional Activities

Flandrien Movie Private Screening- Held in Main Gallery
Flandrien tells the story of the Flanders region of Belgium. Rich in history, full of flavor and adventure, Flanders abounds with captivating visuals. Cycling is central to the lifestyle and culture of the area. From the onset, the question arises: What is a Flandrien? The journey strips away the layers to discover and understand where, why, and within whom the Flandrien spirit lives. Along the way, the treasures, triumphs, and tragedies of Flanders are revealed. Flandrien shares insights from some of the cycling greats of Belgium and around the world who devoted their lives to a sport so ingrained in the culture it is inextricable. Directed by Paul Willerton and produced by Shane Cooper (Adventures of the Graveled High Rouleur, 2015, The Bottle Runner, 2017). Popcorn and Soda Pop will be served. 

6:30 P.M.
Networking Open Time
Continue the conversations over dinner with attendees as you wish.
7:30 P.M. – 10:30 P.M.
NBDA Retailer Summit Attendees invited to Bentonville Bike Fest VIP Opening Presented by Walmart

@ Meteor Guitar Gallery – Directions from hotel to Meteor Guitar Gallery- https://goo.gl/maps/o9bHZQjRCGP1qq3i6

Day 3   _                                  _

Friday, May 24, 2024

    _                           _

10:00 A.M. – 12:00 P.M.
Bentonville Bike Fest Special Retailer Hours

Bentonville Bike Fest
Enjoy Special Early Access to the Bentonville Bike Fest to do business hours before the show officially opens.

Venues and Travel

Bentonville:

With an ever-developing trail system, over 250 miles of mountain biking trails, events, and a growing culture of support and enthusiasm for mountain biking, Bentonville can definitely stake its claim as the mountain biking capital of the world. The expanding hospitality opportunities – bolstered by award-winning restaurateurs, a vibrant coffee scene, and a boom of daring and bold craft brewers – offers visitors a fun and memorable impression. Everything you could want is within a short ride from the trails; whether it’s lodging, restaurants, drinks, or art museums. The local economy has embraced Bentonville’s role as a leader in mountain biking tourism and has developed and attracted a number of quality bike shops, rental and retail vendors, bike guides, and manufacturers, along with professional riders and outdoor enthusiasts. Learn more at: https://www.visitbentonville.com/. Easily fly into one of the airports listed, grab an Uber or car, and once in Downtown Bentonville- go by bike. 

Host Hotel/ Event Venue:

The 21C Museum Hotel Bentonville is part of a contemporary art museum. This hip, upscale hotel is a block from the historic buildings in Bentonville Square and 1.5 miles from the Crystal Bridges Museum of American Art. The Hotel was founded by Laura Lee Brown and Steve Wilson, contemporary art collectors and preservationists who believe in the power of contemporary art. While visiting you can experience curated rotating exhibitions, commissioned site-specific installations, and regular cultural programming. Dine in restaurants led by a dedicated chef with a unique point of view, sharing a commitment to quality, supporting regional farmers and producers, and genuine hospitality. With more than 12,000 square feet of exhibition space seamlessly integrated into all areas of the property, there are opportunities to discover art around every corner.

The 21c Museum Hotel
Address: 200 NE A St, Bentonville, AR 72712
Phone: (479) 286-6500

Alternative Hotel:

Double Tree Suites By Hilton Bentonville- 3.2 miles from venue.
Address: 301 SE Walton Blvd, Bentonville, AR 72712
Phone: (479) 845-7770

Airport:

Northwest Arkansas Airport – 15 miles
Tulsa International Airport125 miles

Additional Venues:

The Bike Inn
Address:
3400 S. Walton Blvd., Bentonville, AR 72712

  • Join summit attendees for continued networking as the backyard comes alive at The Bike Inn. The only cycling-centric motel in Bentonville, AR, that caters to the unique needs of biking enthusiasts, The Bike Inn is the perfect location to connect with other attendees post Summit Day. Mingle around the firepit, taste local brews, and enjoy live music.  
  • 8 pm- 8:45 pm- Live Music by Will Gunselman

Optional Activities & Fun

Making the most of our time united in Bentonville, we have lots of optional activities. Attendees will enjoy options such as industry tours, social evening events, sponsored group rides, flexible networking dinners, Bentonville Bike Fest activities, and our annual fun industry event.

Bike Rental

Mojo Cycling- https://www.mojocycling.com/rentals
Phone: 479-271-7201
Email: rentals@mojocycling.com
Mention NBDA Retailer Summit

Industry Tours

Northwest Community College
Address: 1 College Dr, Bentonville, AR 72712 

  • Facility Tour
    • Tour the state-of-the-art Bike Lab at the Northwest Arkansas Community College, home to nine bicycle technician classes featuring 12 workstations. The tour includes a brief breakdown of the space, how the program started, and the methods and goals of teaching bicycle assembly and repair.  30 min experience.

Trails/ Group Rides

Trails Maps: https://www.visitbentonville.com/bike/trail-maps/

Women of Oz 

  • Leaving from the 21C  hotel, join Women of Oz, for a mountain bike tour of the best local trails. 1 hour, beginner skill. 

Bentonville Bike Fest

The Bentonville Bike Fest (BBF) takes place the weekend following and sets the stage for a perfect few days of industry networking and excitement. Free for Retailers to attend.

Who’s Attending

Name Business LinkedIn
Heather Mason National Bicycle Dealers Association https://www.linkedin.com/in/heather-mason-9620b588/
Andrew Feenstra Cyclesmith https://www.linkedin.com/in/andrew-feenstra-9061b8b/
Phil Cohen Chain Reaction Bicycles
Chad Pickard https://www.linkedin.com/in/chad-pickard-5b536a9/
Mike Shapiola Spin Zone Cycling
Peter Buck Handy Bikes https://www.linkedin.com/in/peterbuckmba/
Peggy Sheehan Big Daddy’s Bicycle Shop
Gillian Forsyth BFF Bikes
Cranked Bike Studio
James Moore Moore’s Bikes
Greg Britton Wheel Sport
Mark Neupert Wheel Sport
Marley Blonsky All Bodies on Bikes https://www.linkedin.com/in/marleyblonsky/
Lewis Sherratt Citrus Lime
Bruce Sawtelle Takoma Bicycle
Jamie Cathey Visit Bentonville
Shane Cooper DeFeet
Alessandro Pregel Upway
David McKnight UL Standards & Engagement
Jenn Bradley UL Standards & Engagement
Daniel Koenig Ichi Bike
Paul Tobio Ryder Bikes https://www.linkedin.com/in/paul-tobio-3354a72/
Kylan Johnson Forth Industries
Michael Potter Bikeflights
Mickey OBrien Laid Back Cycles
Tony Steward EOS Worldwide – The Bike Lab OKC
Joseph Du Bois Trek Bicycle Stores | Florida
Jody Bennett R.I.D.E.S by Ensure Protect
Marty Schlesinger HUB MRKT Bikes
Jacob English Mountain Road Cycles
Breanna VanDeHey Hostel Shoppe
Scott Cole Hostel Shoppe
Rob Kaplan Bulls Bikes USA https://www.linkedin.com/in/robkaplan/
Peter Henry Landry’s
Dan Jennings SRAM https://www.linkedin.com/in/dan-jennings-253b7b46/
Jim Luff Aurora Payments
Ryan Atkinson Workstand https://www.linkedin.com/in/ryanatkinsonmkt/
Ben Glenn NWACC https://www.linkedin.com/in/benjamin-glenn-894505218/
Stephen Frothingham Outside Inc.
Jane Avery-Du Bois Trek Bicycle Stores | Florida
Kate Rockett Outback Bikes
Tracey Delbridge Outback Bikes
Stefan Guelpen Saris
Lauren Hannes Saris
Bill Schouman QBP
Margaret Morey-Reuner QBP https://www.linkedin.com/in/mmoreyreuner/
Chris Palmer Mystic Cycle Centre
Allison Palmer Mystic Cycle Centre
Pearland Bicycles
Andrew ‘AC’ Cohen All Bodies On Bikes
Jesse McBain Pedego Electric Bikes https://www.linkedin.com/in/jessemcbain/
Emma Martin LaPlant Pedego Electric Bikes https://www.linkedin.com/in/emmamartinlaplant/
Jeffrey Gorr Pedego Electric Bikes https://www.linkedin.com/in/jeff-gorr-75578410a
Jeremy Morris Pedego Electric Bikes
Kevin Dekkinga League of American Bicyclists https://www.linkedin.com/in/kevin-dekkinga-24b2b39/
Justin Tiso WD-40 Company https://www.linkedin.com/in/justin-tiso/
Deanna Kakouris South Side Cyclery
Tim Kakouris South Side Cyclery
Chip Holderman Young Electric EBikes www.linkedin.com/in/chip-holderman
Jay Townley Human Powered Solutions
Mike Fritz Human Powered Solutions
Mike Tenbusch Bike Mart
Lorri Cornett LINKgear https://www.linkedin.com/in/lorri-cornett
Neal Anthony Ride Tyler
Unchained Bicycle Garage
Eric Hickam Kat-Bird Cycle

Sponsors

Presenting Sponsor

CABDA

Gold Sponsor

Upway

Silver Sponsor

Bikeflights
Frog Bikes

Bronze Sponsor

Bulls Bikes USA
LINKgear

Supporting Sponsor

Women of OZ
League of American Bicyclists

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