Everything is too expensive without value attached to it

Everything Is Too Expensive Without Value Attached to It

Research suggests that the right price may only be a small part of what people look for in buying.
IWD-Ride-Logo-Wide-2022-PINK
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International Women’s Day Ride Poised to Reach Over 1,000 Cyclists

The Together We Ride event coincides with International Women's Day (IWD) on Tuesday, March 8, 2022, and has become a genuinely global affair since its inception in 2020.
Martin Merry & Reid Ltd.
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Selecting Insurance Limits – A Critical Responsibility

Canadian Insurance loss statistics indicate that the average property is underinsured by 30%! Under insuring can be an economical fatal mistake.
bicycle consumers
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NBDA Consumer Research Shows Almost Half of Cyclists During the Pandemic Either Started or Returned During the Last Two Years!

“As we have announced previously, this is the first Primary Consumer research study of this size and scope done in the U.S. since 2014. It is conducted and presented by the NBDA with the research done by Sports Marketing Surveys, who will also provide their insights in the Research Report, with analysis of the research for NBDA members provided by Human Powered Solutions,” said Heather Mason, President of the NBDA in making the announcement.
Deep Sentinel

Deep Sentinel – Security System

Only Security Camera with Guards Included - Preventing crime with after-hour surveillance for bike shops. More information: https://www.deepsentinel.com/nbda/. NBDA Members get a 15% discount on any hardware they choose - sign in below to get…
NBDA logo
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NBDA hosts Retailer Roundtable: The Importance of Bicycle Fit in the Current Retail Landscape

The fit focused roundtable comes at a critical time when retailers are looking for ways to best position themselves to find extra margin and revenue sources given the supply challenges.
Bicycle Industry Gala
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NBDA Announces 1st Annual Bicycle Gala – All Invited to Join

The National Bicycle Dealers Association (NBDA) has announced an industry-wide virtual celebration to take place September 24th, 2021 at 8:00 pm EST. This 1st Annual Bicycle Industry Gala, proudly presented by Shimano North America and Quality Bicycle Products is intended to be a call to action for retailers, suppliers, advocates, and new consumers to engage with the bicycle industry in this new special event.
NBDA logo
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The NBDA Continues Its Efforts to Unite Retailers and Suppliers, Welcomes New Brands as Associate Members

The National Bicycle Dealers Association (NBDA) is pleased to welcome several bicycle brands, distributors, and other partners to the organization as associate members.
Bicycle Retailer Excellence Awards
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NBDA Announces 2021 Bicycle Retailer Excellence Award Winners

The National Bicycle Dealers Association (NBDA) announced the 2021 winners in a ceremony at the Big Gear Show in early August.
Bicycle Retailer Excellence Awards
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NBDA Bicycle Retailer Excellence Award Updates –People’s Choice Voting Starts June 1st, Over $12,000 in Scholarships Available

Retailers must apply by May 31st to be eligible to participate in the People's Choice voting starting June 1st and to be eligible for the SmartEtailing scholarship with $9,500.