Growing Ridership and Retailer Foot Traffic 1/9/25

The NBDA urges the industry to unite to take immediate action to formulate best practices for growing ridership numbers and retailer foot traffic. Bicycle Riding Participation in the U.S. is a significant problem that has been growing for decades. E-bikes have changed the participation demographics and activities but haven’t appreciably changed the fundamental problem. The Bicycle Riding Participation is both timely and essential to the future of the American bicycle business.

The NBDA urges all within the industry to bring proactive thoughts on solutions that could facilitate growth in ridership numbers and a return to cycling. Panel lead members have been organized to represent retailers, suppliers, and select industry experts, all who have committed to being proactive and opting to take part in this forum and to provide actionable items for the industry at large to take initiative on through all media outlets and related messaging.

• Implementing targeted marketing strategies to attract new riders and customers
• Reaching Diverse Rider Group
• Improving the rider experience
• Partnerships to promote cycling as transportation
• Analyzing demographic trends to tailor services and amenities to specific riders
• Infrastructure improvements to make cycling more appealing
• Solutions to encourage loyalty and repeat business
• Gathering feedback from riders to identify areas for improvement and innovation
• Awareness about the benefits of public transportation and active commuting

• Click to access Bob Margevicius – Specialized Bicycles reference slides

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.