Want to learn how to sell eBikes from a fellow retailer? We are very excited to bring you this webinar from our friends at Wheel & Sprocket! It isn’t often that you get someone to tell you all of their secrets for success, but we talked them into it. You can expect to learn about the e-bike customer, understanding e-bike basics, and sales techniques. They will also address frequent questions they get from their customers about e-bikes.
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Wheel & Sprocket- Est 1973. Hales Corners, WI.
Wheel & Sprocket started as a small shop in Hales Corners, WI, by passionate people that believed that bikes make life better.
Through hard work and humble beginnings, Wheel & Sprocket grew throughout the years because we care about people, and want to help them find their love for bikes.
We all have our different varieties of bikes we enjoy, but we all do it for that feeling you get after going on a great bike ride.
It’s our job to make sure that you have a fun, easy, and fair experience here at Wheel & Sprocket. We don’t sell it if we don’t like riding with it, and we work hard to earn your trust and offer you great suggestions.
Through its years of persistence and continued improvement, Wheel & Sprocket has grown to 9 stores in our 45 years of being your local bike shop. We are proudly committed to the communities we serve and are always here to help you ENJOY YOUR RIDE.
Our History
Founded in 1973 in Hales Corners, Wisconsin, Wheel & Sprocket began as a small, local bike shop with big dreams. Chris Kegel started out as a bicycle mechanic just two weeks after the store first opened. Since then, he has worked in every position in the company, from the bottom up. Chris eventually became a partner in the business, and by 1989, he became the sole owner and president.
After 44 years of growing Wheel & Sprocket to be one of the most successful bike shops in the country, Chris Kegel passed away but left behind quite a legacy.
The Bike Shop Today
Today, our Wheel & Sprocket brand has extended its reach to four stores in the Metro-Milwaukee area, two in the Fox Valley, one in Middleton, and two in the Chicago, IL, suburbs of Evanston and Oak Park.
Even after 45 years, Wheel & Sprocket is family owned and operated by those who have a passion for cycling. Chris’ four kids are still involved in the business. Noel Kegel and Amelia Kegel are now the co-owners of Wheel & Sprocket and have a goal to make their dad proud. Wheel & Sprocket continues to grow and serve its cycling communities.
We believe that bikes make the world a better place, and are here to make the world a better place for bikes.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.