Nearly 100 Retailers Are Diligently Striving For NBDA Retailer Excellence Award

Irvine, CA, April 2, 2024 – The National Bicycle Dealership Association (NBDA) is pleased to announce that nearly nearly 100 retailers, representing 150 locations around North America, are working on a number of business-strengthening activities to earn this year’s coveted NBDA Retailer Excellence Award.  

This year’s program is designed to reward retailers for doing the hard work of meeting current challenging industry conditions and turning them into opportunities for growth and excellence. Participants work with the NBDA over a period of three months to develop more communications with customers and employees, analyze (and improve) key performance indicators (KPIs) affecting their bottom line, and gather feedback from the community about their physical and online presence. 

“Our goal is to strengthen retailers’ overall business performance by offering tools to ‘battle’ today’s market and teaching them how to add them to the routine of their strategic planning and operations,” said Jodi Hall, NBDA program operations.

Virtual meetings have united this group of dedicated retail owners and managers and allowed the sharing of ideas on key business questions such as how to increase gross margin, inspire bigger transactions, and squeeze more profit out of the service department.  

After one of the meetings, Vivee, owner of Westside Joe’s Bike Shop in Alameda, California said, “Lots running around in my brain after watching the awesome video from yesterday! I put some of it to work today!! Thanks so much for having this program! I am so grateful! And it’s so inspiring!” 

Program participants earn points by attending virtual meetings intended to be the catalyst for networking and the sharing of best practices, digging into specific KPIs to show their growth from 2023, and formulating news-making initiatives and events.  

“I am so inspired by our retailers who are doing the hard work of looking inward at the volume and quality of sales, and come together with us and share ideas to help this amazing community of retailers that we have around the country,” said Heather Mason, president of the NBDA. 

Starting April 1, retailers can (optionally) ask their communities to “vote” for them, with one comment about why they appreciate their shop. Three retailers in each of five categories with the most responses will win the NBDA People’s Choice Award.   

“We have been a part of the Retailer Excellence Award since it began, and each year comes with learning lessons on how to improve and keep our team sharp and ready to be the best we can for all our customers and local community to earn those titles!” said Patrick Scanga, owner of Bicycle X-Change in Wichita, Kansas. “This year’s goal to achieve top honors has been a more enjoyable process and great opportunity to pick up more tricks and tips from other best-in-class bicycle shops all over the USA.”

Winners of the coveted Retailers Excellence Award will be announced at the NBDA Retailer Summit. The Summit, taking place in Bentonville, Arkansas on May 22-23, 2024, is a pivotal event offering retailers access to industry experts and informative sessions with peer groups, and suppliers as well. The NBDA Retailer Summit will empower retailers with best practices and more tools to navigate challenges, stay abreast of industry trends, and optimize their businesses for success.