Description
The National Bicycle Dealers Association (NBDA) is thrilled to unveil the results of its recent survey assessing E-bike system suppliers. With the E-bike category experiencing unprecedented growth, the feedback gathered from over 552 bicycle retailers across North America provides invaluable insights into supplier performance and retailer satisfaction.
Retailers were asked to rank E-bike system suppliers based on overall quality, satisfaction, training, brand recognition, attractiveness, service timing, warranty and support, maintenance, and batteries.
The clear standout from the survey was the Bosch E-bike system, which received top rankings across multiple categories. Bosch has been at the forefront of innovation in E-bike drive systems for over a decade, offering top performance, quality, and digital services that shape the future of E-bike mobility.
While Bosch emerged as the frontrunner, other notable system standouts included Shimano, Specialized Turbo, Giant Sync Drive, and Bafang.
A detailed analysis of the survey revealed several key insights:
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Bosch emerged as the clear favorite in overall quality, receiving five times more votes than other popular brands such as Shimano and Specialized Turbo.
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Bosch also led in terms of satisfaction, with Shimano following closely behind.
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Top performers in technical training included Bosch, Shimano, and Bafang.
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Consumer brand reputation favored Bosch, Giant Sync Drive, Specialized Turbo, Fazua, and Shimano.
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Service and warranty support were highly rated for Bosch, Shimano, Specialized Turbo, and Giant Sync Drive.
Additionally, comments from retailers emphasized the importance of warranty, support, and training provided by E-bike system suppliers, highlighting the central role of the Independent Bicycle Dealer (IBD) in the customer experience.
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