Description
An invaluable planning reference guide for suppliers, brands, associate, and bicycle retail members of the NBDA as they shape their strategic and business planning around understanding consumer bicycle and ebike buying habits over the last two years. The report contains detailed data, analysis, charts and actionable information about the demographics of the American consumers that purchased which brands from what retail sources, at what retail prices and with what accessories during the last two years. With the report readers will be able to study the clusters of adult purchasers, including the 33.4% of women who started cycling and the 22% who returned in the last two years – what style did they purchase, from what retailer, for what kind of cycling and what it is going to take to retain them and what they plan to spend on cycling going forward.
Key Study Highlights:
- What are the key cyclist segments in today’s market?
- How do these segments buy? How do they interact with IBDs?
- How have buying channels changed? What channels are the most important for each segment?
- How have bicycle buying habits changed?
- Will the changes be long term?
- How can we take advantage of the changes?
- Is the new cyclist segment significant? How big is it? What is the long-term potential?
- What are the most important buying factors in each segment?
- How does my brand perform in each segment?
- What messages resonate with each segment? How do I reach them?
Purchase of the report includes access to a four-part Educational Series hosted by the NBDA, HPS and SMS.
The NBDA teamed up with Keith Storey, President of Sports Marketing Surveys and Brad Hughes, Managing Director of Human Powered Solutions to execute this project.
