Description
The 2023 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2021-2022 calendar years and includes projections from retailers about their views of the market.
Many key aspects of bicycle retailers are covered in-depth, including the location and size of the store, product category mix, brands carried, business financials and performance, marketing, mobile bike services, technology, advocacy, and challenges in business.
Business confidence questions cover such areas such as supplier relations, protected market areas, mass merchants, and competition from the Internet and mass merchants.
The U.S. Specialty Bicycle Retail Study was conducted in the first quarter of 2023 and released in July 2023. A random sample of approximately 3,000 specialty bicycle retailers were invited to participate, and the study is based on 140 usable surveys. Too few responses were received from large multi-location bike shop owners to include them in the analysis so this survey serves to provide averages and the percentage distribution of mid-to-small bike shops representing the majority of owners.
The report is 48 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by Human Powered Solutions for the NBDA.
Non-members may purchase the report for $199. Members of the NBDA may buy at the discounted price of $75. The NBDA is providing the report to its Retailer Members as a free membership benefit – Click Here and scroll to the bottom of the page to get your free copy.
Table of Contents:
- Introduction
- Bicycle Retail Overview
- E-bikes
- Marketing and E-commerce
- Operational and Support Systems
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