Retail is a Conversation: Smarter Customer Communication with Yan Lee of Zidy

With tighter margins and communication expectations evolve, it’s never been more important to meet customers where they are.

In this episode, Yan Lee, Affiliate Manager at Zidy, shares how smart retailers are moving beyond static websites to create fast, personal, and effective communication-plus, hear practical tips for engaging new riders and digital-first shoppers.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.