Tag Archive for: Bicycle Retail

Inertia will Kill Profitability
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Top Three Ways Inertia will Kill Profitability

“This is a very common refrain - that certain situations you face are unique enough to warrant higher than normal expenses. Be very careful of thinking in that way.”

Your Marketing this Spring

Stay on Top of Your Marketing this Spring

“Do not neglect to keep your foot on the gas with your marketing regardless of how busy you are. Staying in front of your customers is always important, but even more so when they are making decisions as to where to buy.”



Springtime Stressors and Solutions

Springtime Stressors and Solutions

“The first hints of spring can bring on spring stress instead of spring fever. It is not uncommon for some shops to have a five fold or greater increase in sales between February and April. After a winter of stressing about how to pay the bills, a whole new set of stressors appear.”

Prepare For Business Disruptions

Prepare for Business Disruptions Everyday

“While the Coronavirus may feel like a major potential disruption, you are always a cold and wet spring, hurricane, flooding or even road construction disruption away from having your business majorly impacted. “

selling eBikes
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Selling Ebikes Part Two: 6 Ways To Power Up Your Sales

“Put in the effort to understand the products, ride the bikes, and engage your vendors to find ways to make ebikes a success in your store.”

Website Merchandising Tips
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5 eBike Website Merchandising Tips

“As we head into spring the feeling is that ebikes will continue to surge in popularity and it is important for retailers to get in front of customers with great website merchandising.”

Mentorship For Success

Mentorship for Success

“We cannot stop or always predict what will or will not affect us as an industry, but we can always concentrate on being the best we can today, while helping others achieve that themselves. “

expense creep

Expense Creep – Victim Or Victorious?

“MSRP and MAP pricing have two key words you should key in on. Suggested and minimum. If you follow the suggestions, you will get the minimum profits.”

Glacier Cyclery
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Glacier Cyclery and Nordic: Best Bicycle Shop Profiles

“Glacier Cyclery and Nordic was founded in Whitefish Montana in 1982 by Ron and Jan Brunk. Over the last year or so, three long time employees have been transitioning into the owners of the business.”

Shop Rides planning

Shop Rides, Planning and Protection

While group rides are a great way to build community, are you also directly appealing to these riders through marketing and product presentations/demos?