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Friday Retailer Flex – Episode 4

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The Importance of Cleanliness in Retail.

Support the show

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Friday Retailer Flex – Episode 4

Fri, 3/19

SUMMARY KEYWORDS

clean, cleanliness, customer, employees, bicycle, retail space, work, retailers, service, dealers association, shop, environment, bike, importantly, floor, potential customer, create, comfortable, walk, smudgy

SPEAKERS

Heather Mason, NBDA

NBDA   00:10

You are listening to bicycle retail radio brought to you by the National Bicycle Dealers Association.

Heather Mason  00:17

Welcome to the Friday retailer flex a weekly pointed digest of inspirational and actionable insights you can implement today to take your business to the next level. This is Heather. Thanks for being here. If you’re a first time listener, be sure to check out the previous episodes, do us a favor and leave a review. This podcast is designed specifically for the bicycle industry. We are dedicated to strengthening our retailers and cycling community. So today’s topic came to me this past week, when I was remembering something I was taught during my early work career. It revolves around cleanliness, listen up, the theory being if it’s clean, say the bike, the building, the shop shirt, the apron, there is if there’s any type of customer issue, the fact that the area is pristine, helps to signify attention to detail, quality and a level of care. It can somehow turn what could be a customer issue into Uh, oh, it must have been an oversight moment. Let’s dive deeper. For many retailers. the cleanliness of your retail space and service shop is probably not the first thing that comes to mind each day. If it is kudos to you. Having an environment that is healthy, uncluttered, dust, and grease free is a major Cornerstone when it comes to running a successful bicycle business. However, most of us only take notice of such things when they get completely out of whack. You know, the moment when you walk into the dressing room and notice the mirror has kids handprints smothered on it, or when you walk into the service shop and literally all over the floor, you see bar tape scraps and cut up cables. Keeping your bicycle shop cleaned and maintained will not only create a level of peace over you. I know I feel this way personally, but ensures that your employees are happy, healthy and productive, while also leaving a noticeable impression on your customers. The importance of cleanliness is not only a goal for yourself, but should be for your employees as well. So gather your stuff and review the importance of cleanliness, I have five tips that are worth a mention. So a clean shop creates a really amazing customer first impression. A clean and tidy retail space and service shop looks appealing, but more importantly welcoming. And it can make a customer feel comfortable staying longer. it instills confidence and creates trust from the very beginning and leaves the customer with the impression of efficiency and that you have a very strong attention to detail. So dirty floors or smudgy cash and wrap areas. Those on the other hand, tell your customers that you lack the necessary professionalism. So get the Windex out, get them up and get on it. So the same can be said for an uncapped exterior as well.

Heather Mason  03:15

Another reason to keep clean, a clean shop elevates your retail identity. So imagine this, a clean retail location implies superior quality products and services. And Come to think of it it really doesn’t matter what field you’re in. So if you’re serving food if you’re doing taxes or selling furniture, a potential customer will always be judging your shop identity based on how your retail space looks and feels. And that includes the products and services you’re offering. So don’t let a store environment result in a potential customer walking away before you even have a chance to speak with them.

Heather Mason  03:58

Another reason to keep a clean space is happier employees. Most employees consider their workplace as a second home. And as such, you need to focus your efforts on keeping it clean and tidy. By allowing the work environment to be well maintained. You’re keeping your employees productive, efficient, and most importantly, very happy. considering an average person spends what say eight hours a day in a workplace, you want to make sure that your workers are comfortable. Also, your employees are a direct representation of your business. When they leave, they talk about their work with their friends and families. If your employee is unhappy or dissatisfied with their work environment, they are less likely to talk favorably and not to mention that productivity drops significantly when working in a messy and unclean workspace. Some people are more comfortable in a very clean environment like myself. Some are comfortable and no matter what the environment, but when you have all your employees together in one spot

Heather Mason  05:00

Making sure cleanliness is a priority is most important. Another tip, a clean space leads to healthier employees. So we all know that an unclean environment is an excellent spot, an excellent breeding ground for various germs and allergens. So this could only emphasize a most importantly, now at this past year, the need to keep it clean at all times. So when considering a clean environment, think of literally every part of your retail space. So you have to think of the floor walls, windows, bathrooms, ceilings, you may want to hire a service to come in and do like a one time clean to get you started. You could even consider after that bringing them back once a month. And then you can simply create a cleaning checklist for daily store maintenance. So it’s not that hard to get going, you just have to commit to it.

Heather Mason  05:52

And finally, the last benefit of a clean retail space that we’re going to talk about today is customer satisfaction. This is one of my favorites. So picture this, you’re wheeling the completed bike from the repair shop out to the customer who’s there to pick it up, and the bike is absolutely shining. You have told your staff I want when you do a repair, I want you to polish and clean the bike, it should look like every spot has been gone over and touched as you’re willing it out. Oh no, the customer notices that the rear brake is rubbing. But now instead of thinking that your mechanic was an error and did not even look at the break, the customer thinks oh hi Something must have happened after the after the repair because it certainly looks like you did your job. So regardless of the why you now have a chance to correct the break without any customer dissatisfaction. So while the initial setup of a cleaning protocol may require some work, once you get on a daily maintenance plan and get your staff engaged, the payoffs will come back in the long run. If you’d like to support the show, don’t forget to subscribe share your favorite episodes. Thank you for listening now go be great.

NBDA   07:06

This has been bicycle retail radio by the National bicycle Dealers Association. For more information on membership and member benefits, join us@nbda.com

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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