The Life Changing Power of the Bicycle

This episode’s guest is James Moore. James has been in the bike industry for years as owner of Moore’s Bike Shop and is a past NBDA president. Now he has found himself in an unplanned role – advocate. The conversation centers around his recovery rides program and how he’s joining advocacy and cycling together to change perspectives and make a long-term positive impact. Listen in and learn how you as a retailer, human, and life changer could do similar work.

 

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.