The Service-Focused Shop

BRR - AE Service Course


This episode’s guest is Matthew LaPrade, Owner of AE Service Course in Folsom, CA. Aside from being on two wheels since 3 years old, Matthew has two decades of experience in the bicycle industry. From mopping floors and breaking down cardboard to being contracted by top bicycle companies to provide technical services, throughout this time Matthew has developed a wealth of knowledge and skill that he is happy to share (especially over espresso). His skills and knowledge span all disciplines of bicycle with a heavy emphasis on road bikes, on which he spends most of his personal time riding. Listen in and learn more about his store and his thoughts on the changing of the industry and service forward.

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NBDA LogoThe NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

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