The NBDA Retailer Summit is an educational event featuring organized panel discussions and thought provoking presentations around key topics impacting our industry today.

With a focus on inclusivity, the Bicycle Retailer Excellence Awards unites retailers, suppliers, industry organizations, advocates, and consumers in identifying and highlighting exceptional bicycle stores across North America.

By offering this service to your customers, you can give them peace of mind that their new bike is covered should anything go wrong. As a retailer, this extended warranty is also an opportunity for you to add additional revenue to each bike purchase without stocking additional inventory, and to create a lasting relationship with new bike buyers as they’ll be more likely to return to you for all of their service needs.