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The 2023 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2021-2022 calendar years and includes projections from retailers about their views of the market. Many key aspects of bicycle retailers are covered in-depth, including the location and size of the store, product category mix, brands carried, marketing, technology, and challenges in business.* *Members must log in to get member pricing. Non-members may purchase the report for $199. Members of the NBDA may buy at the discounted price of $75. The NBDA is providing the report to its Retailer Members as a free membership benefit - Click Here and scroll to the bottom of the page to get your free copy. -
This is the latest version of the NBDA's Cost of Doing Business study. Specialty bicycle retailers were surveyed in early 2022, with most answering based on the full 2021 calendar year. This unique research effort for bicycle shops represents the most up-to-date comparative financial performance information available anywhere. This study is designed to serve as an easy-to-understand tool for specialty bicycle retailers to evaluate their own company's operating results in order to pinpoint strengths and weaknesses, and improvement opportunities. Using the information in this report, bicycle retailers can compare their own figures with other firms in their revenue category; with other single or multi-store operators; with stores of similar size; with stores of a particular geographic region, and with the high-profit firms (i.e., those in the upper 25% based on before-tax return on assets). Spotting significant differences between your own store's performance and the industry composites can be the first step toward improving performance. However, deviations from industry norms do not automatically call for some action. Full description below. Members must log in to get member pricing. -
Member pricing available: Members of the NBDA may purchase the report for $300 when logged into NBDA member account. Member pricing available: Members of the NBDA may purchase a special retailer version of the report for $50 when logged into NBDA member account. Get the special member pricing here! An invaluable planning reference guide for suppliers, brands, associate, and bicycle retail members of the NBDA as they shape their strategic and business planning around understanding consumer bicycle and ebike buying habits over the last two years. The report contains detailed data, analysis, charts and actionable information about the demographics of the American consumers that purchased which brands from what retail sources, at what retail prices and with what accessories during the last two years. With the report readers will be able to study the clusters of adult purchasers, including the 33.4% of women who started cycling and the 22% who returned in the last two years – what style did they purchase, from what retailer, for what kind of cycling and what it is going to take to retain them and what they plan to spend on cycling going forward. Key Study Highlights:- What are the key cyclist segments in today’s market?
- How do these segments buy? How do they interact with IBDs?
- How have buying channels changed? What channels are the most important for each segment?
- How have bicycle buying habits changed?
- Will the changes be long term?
- How can we take advantage of the changes?
- Is the new cyclist segment significant? How big is it? What is the long-term potential?
- What are the most important buying factors in each segment?
- How does my brand perform in each segment?
- What messages resonate with each segment? How do I reach them?
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The US Bicycle Market Overview Report is a detailed overview of the bicycle market in the United States in 2021, compiled and written by Jay Townley, Resident Futurist at Human Powered Solutions. It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands, and niche products. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, as well as Delphi panels.* Member pricing available:- Regular Price: $999
- Individual Members: $799
- Associate Members: $699
- Dealer & Mobile Members: $399
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The US Bicycle Market Overview Report is a detailed overview of the bicycle market in the United States in 2020, compiled and written by Jay Townley, Resident Futurist at Human Powered Solutions. It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands, and niche products. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, as well as Delphi panels.* Member pricing available:- Regular Price: $499
- Individual Members: $429
- Associate Members: $399
- Dealer & Mobile Members: $299
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The 2017 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2016 calendar year and includes projections from retailers about their views of the market. Many key aspects of bicycle retailers are covered in-depth, including the location and size of the store, product category mix, brands carried, marketing, technology, and challenges in business.* *Members must log in to get member pricing. -
Payment for P2 Consulting services. -
Have your shop objectively and professionally evaluated, and receive a full report about the experience someone has in your shop without bias. -
Using the information in this report, bicycle retailers can compare their own figures with other firms in their revenue category; with other single or multi-store operators; with stores of similar size; with stores of a particular geographic region, and with the high-profit firms (i.e., those in the upper 25% based on before-tax return on assets). Spotting significant differences between your own store's performance and the industry composites can be the first step toward improving performance. However, deviations from industry norms do not automatically call for some action. Members must log in to get member pricing. -
First month deposit for getting involved in the Profitability Project. Once payment is submitted, we will contact you to complete enrollment. -
P2 Members can pay their fees here.
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The US Bicycle Market Report report is a detailed overview of the bicycle market in the United States and worldwide in 2019, compiled and written by industry consultant Jay Townley, a principal with the Gluskin Townley Group LLC. It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands, and niche products. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, as well as Delphi panels.* *Members must log in to get member pricing. -
The US Bicycle Market Report report is a detailed overview of the bicycle market in the United States and worldwide in 2018, compiled and written by industry consultant Jay Townley, a principal with the Gluskin Townley Group LLC. It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands, and niche products. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, as well as Delphi panels. In addition to the ongoing topics that have been included in the report since its inception in 2000, author Jay Townley has added three new sections that encompass rideshare and its market impact, electric bikes, and the bike shop of the future.* *Members must log in to get member pricing. -
This 74-page report is a detailed market overview of the bicycle market in the United States and worldwide in 2017, compiled and written by industry consultant Jay Townley, a principal with the Gluskin Townley Group LLC. It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands, and niche products. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, Delphi panels, and the National Sporting Goods Association. The report also includes tables and numerous charts.* *Members must log in to get member pricing. -
This 79-page report is a detailed market overview of the bicycle market in the United States and worldwide in 2016, compiled and written by industry consultant Jay Townley, a principal with the Gluskin Townley Group LLC. It includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands, and niche products. The report is based on numerous individual studies and research reports, along with statistics from the U.S. Customs Department, Delphi panels, and the National Sporting Goods Association. The report also includes tables and numerous charts.* *Members must log in to get member pricing. -
The 2015 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2014 calendar year and includes projections from retailers about their views of the market. The U.S. Specialty Bicycle Retail report was conducted in January 2015 and released in July. A random sample of 1,386 specialty bicycle retailers were invited to participate, and the study is based on 162 usable surveys. The report is 225 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA. Many key aspects of bicycle retailers are covered in-depth, including location and size of store, product category mix, brands carried, marketing, technology, and challenges in business.* *Members must log in to get member pricing.
